TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 06:49:45 EDT 2024
FONT RECOGNITION VIA FONT MOOSE
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Helvetica: The name
About the genesis of the name Helvetica, Max Miedinger's famous typeface from 1957. According to Bruno Steinert, Stempel's marketing director had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States. Alfred Hoffmann, the son of Eduard Hoffmann who influenced and advised Miedinger, explained: Stempel suggested the name of Helvetia, this is very important. Helvetia is the Latin name of Switzerland. My father said, that's impossible, you cannot call a typeface after a name of a country. So, he said, why don't we call it Helve-ti-ca. So, in other words, this would be "the Swiss typeface". And they agreed. |
EXTERNAL LINKS |
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file name: Helvetica Example 1970
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Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html |