Xu Xuecheng

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Xu Xuecheng Xu Xuecheng (1928-2019) was one of modern China's first type designers. After working as a book designer for several years at publishing houses, he was transferred to the type design lab at the state-owned Shanghai Printing Technology Research Institute in 1960. At SPTRI, Xu contributed to the standardization of Simplified Chinese, a crucial step for the nation-wide implementation of Hanzi reform. He co-directed the design of Heiti No. 1 and No. 2 (this is similar to the sans style). Often regarded as the archetypes of the later sans-serif Chinese typefaces, these two types were used in mass circulation, such as Cihai (Sea of Words: an encyclopaedic Chinese dictionary) and Selected Works of Mao Zedong. His other designs include Songhei (a hybrid of serif and sans) and Songti (a classical serif), and many display typefaces. In the 1980s, he oversaw the redesign of five basic Chinese typefaces for the Monotype phototypesetting system, and contributed his design to the national standard of 24x24 bitmap Chinese fonts. When SPTRI was keen to gain international recognition after the country's reform policy, Xu participated in the Morisawa Type Design Competition in 1987 on behalf of the institute and received an Award of Excellence. His entry was later licensed by Morisawa and developed into a Japanese typeface, Jomin Std. After retirement from SPTRI, he continued to work as a designer and advisor for type foundries. He was a judge in several type design competitions in China. In 2010, he was certified as an inheritor of "Hanzi typeface sketching craftsmanship".	EXTERNAL LINKS Xu Xuecheng MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type designers ⦿ Type designers ⦿ Type design in China ⦿