So Type

TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 06:52:30 EDT 2024

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So Type Stockholm-based type foundry closely related to design studio Söderhavet. Their typefaces: Agate. By Baptiste Guesnon. It was originally designed to be used as a display font for Strates, an architecture magazine edited by Baptiste Gerbelot Barillon who took part in the early days of the project. Elroy. By Oscar Bauer. Leroy is based on a technical drawing found in a 60s model car magazine. The type was drawn with a lettering set, a system used around that time to letter maps and other precision drawings. It was presumably similar to Keuffel & Esser's Leroy set, hence the name. So Ray (2017-2018). By the Söderhavet design team: Stefan Hattenbach, Tobias Eriksson, Jesper Robinell, Oscar Bauer. This grotesque family includes a variable type. So Sargo (2017-2018). By Stefan Hattenbach and Jesper Robinell. They write: A typeface inspired by the eastern german typefaces. A quite brutal sans serif---a flirt with the late 1950s and 1960s and the sans serif typefaces that went very popular due to the release of Helvetica, Neue Haas Grotesk, Univers, Norma and others. So Sargo have a feel of being slightly condensed compared to Helvetica. It's a bit less geometric and carry some organic flavour in the details. Other sources of inspiration comes from the typeface Maxima (designed by Gert Wunderlich in 1963 an distributed by Typoart, Dresden). So Sargo shows good readability and can therefor be used for both text- and headline purposes. So Wrasse (2017-2018). By Stefan Hattenbach and Jesper Robinell. A playful modern geometric sans.	EXTERNAL LINKS So Type MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type design in Sweden ⦿ Commercial fonts (small outfits) ⦿ Corporate typefaces ⦿ Variable fonts ⦿