TYPE DESIGN INFORMATION PAGE last updated on Tue Apr 30 20:16:17 EDT 2024

FONT RECOGNITION VIA FONT MOOSE

LUC DEVROYE

ABOUT

Push Principle [Josh Middleditch]

PushPrinciple is the type foundry and design practice of Josh Middleditch. Josh Middleditch is a British type and graphic designer based in the North of England. He studied graphic design at Teesside University and won a D&AD student award in 2011. In 2021, he designed the flared display typeface Fossa. He explains: Its splayed, pinched vertical strokes and pointy wedge serifs give it a distinct flavour. The style for Fossa was initially conceived while studying the forms of Optima---in particular, the subtle taper towards the midpoint of the stems and strokes. Taking the idea of vertical strokes with a nipped waist to the extreme, Fossa was born.

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