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Milton Glaser

Milton Glaser (b. 1919, New York, d. 2020) was an important American graphic designer who founded Push Pin Studios (in 1954) in New York where he worked with Seymour Chwast. He left in 1970 and founded Milton Glaser Inc in New York in 1974. He taught classes at SVA, where according to Michael Samuel he said to his students: There are three responses to a piece of design---yes, no, and WOW! Wow is the one to aim for. One of his most iconic designs is the New York City logo from 1977 set in ITC American Typewriter. Glaser designed type on art boards. In the 1973 monograph Milton Glaser Graphic Design, George Leavitt is credited for lettering execution. Author of Sketch & Finish: The Journey from Here to There (2020, Princeton architecural Press). Glaser's typefaces:

• Baby Teeth (1968, Photolettering). Milton Glaser's inspiration for his Babyteeth typeface came from a hand-painted advertisement for a tailor he saw in Mexico City. He was inspired by that E drawn as only someone unfamiliar with the alphabet could have concieved. So he set about inventing a completely legible alphabet consistent with this model. Available in the grapevine as BabyTeats. Cyrillically extended by Alexey Kustov (1993, TypeMarket) as Bebit. For a variation of Glaser's psychedelic Baby Teeth Baroque, see Nick Curtis's Aint Baroque NF (2009). Other digital versions include OPTI Buford (Castcraft: after Baby Teeth Ajar) and Baby Teeth (2009, Daylight). Drew Maughan's Wisdom Teeth (2020) is a modern and personal take on the original Baby Teeth, made in response to the large number of hideously bad clones of Baby Teeth (in Drew Maughan's own words). Finally, in 2021, Richard Kegler at P22 published P22 Glaser Babyteeth. Kegler writes: In 2019, P22 Type Foundry met with Milton Glaser to initiate the official digital series of typefaces designed by Glaser in the 1960s and 70s. P22 Glaser Babyteeth is the first family released in the series. P22 Glaser Babyteeth was based on original drawings and phototype proofs from the Milton Glaser Studios archives. Over the years there have been many typefaces that borrowed heavily from the Glaser designs, but these are the only official Babyteeth fonts approved by Milton Glaser Studio and the Estate of Milton Glaser. The solid and open versions are designed to overlap for two-color font effects and can even be mixed and matched for multi layer chromatic treatments.
• Glaser Stencil (1967, avant-garde typeface available at URW, Elsner&Flake, Linotype, and Apply Interactive). The Cyrillic version is due to A. Kustov (1993). For another digital version, see F37 Glaser Stencil by Rick Banks (2015). Glaser Stencil is sometimes referred to as Neo Futura and Futura Stencil.
• Hologram (1970). For a revival see Capital Ideas NF (2012, Nick Curtis).
• Baby Fat (1964). Glaser's first typeface. Digitized by Nick Curtis as Keepon Truckin NF (2007) and Baby Curls, and by Richard Keglet at P22 as P22 Glaser Babyfat (2021), which introduces six additional variations to allow the user to easily colorize the type as Glaser envisioned: Keyline, Fill, Glyph, Left, Right, and Down.
• Test (1996, a Braille simulation face).
• Houdini (1964). Milton Glaser commented about this type family: The typeface is called Houdini after the famous American magician. I wanted to produce a letterform that would gradually disappear as one line after another was removed. For a digital revival, see Richard Kegler's layerable family P22 Glaser Houdini (2021).
• Kitchen or Big Kitchen (1976), an art deco shadow caps face. It was digitally revived by Nick Curtis as Coochie Nando NF (2011) and by Richard Kegler as P22 Glaser Kitchen (2021).
• Einstein (1970s).
• Film Sense (1968, Photolettering, with Seymour Chwast). This typeface was digitized and extended by Adrian Candela in 2013 as Newsense.
• Sesame Place (1980).

Musings about life (dead link). Linotype link. FontShop link. A brief tour of Milton Glaser's typography.

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