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Victor Caruso
New York-based advertising designer associated with Photo-Lettering Inc. and ITC. His typefaces: - ITC Kabel (1976). ITC Kabel has a larger x-height than the original Kabel, designed in 1927 by Rudolf Koch. It has shorter ascenders and descenders as well and has a diamond-shaped dot on the i. It is uglier than Koch's Kabel, which is a strong statement, as Koch's Kabel is already quite an eyesore. Review of ITC Kabel.
- ITC Bauhaus (1974, with Ed Benguiat). See Dessau and R790 Sans on the SoftMaker MegaFont XXL CD (2002), and Geometric 752 in the Bitstream collection.
- ITC Clearface (1978). ITC writes in its promotional blurb: The original drawings for the Clearface design were a collaboration between Morris Fuller Benton and his father, Linn Boyd Benton. As the driving force behind American Type Founders (ATF) during the first part of the twentieth century, the Bentons sought to create a new typeface that was utilitarian and easy to read. Most contemporary type designers draw the medium weight of a new design first, and then build the rest of the type family on this foundation. However, the Bentons started with Clearface Bold. They introduced the rest of the Clearface family, one design at a time, over the next six years. As a whole, the family was serviceable, but it lacked the continuity we expect from current typeface designs. In 1978, under license from ATF, ITC commissioned designer Victor Caruso to re-draw the Clearface family to rectify its various design inconsistencies. Starting with the medium weight, Caruso developed a family of four weights with harmonizing italics. Caruso's work refines the Bentons' original design into a unified family that is well suited for both text and display settings. The ITC Clearface design is slightly condensed, making it an excellent choice when space is at a premium. It features small yet sturdy serifs, a large x-height and modest contrast in stroke weight. ITC Clearface also contains several "identifying characters" that distinguish it from other typefaces, such as the upturned a, old style e and ball-terminal s.
- ITC Franklin Gothic: in 1902, Morris Fuller Benton created Franklin Gothic at ATF, the forefather of the American Grotesques. In 1979, Victor Caruso added four photocomposition weights: Light, Medium, Bold and Black, all with italics. In 1991, David Berlow added Condensed, Compressed and Extra Compressed widths, all under the label of ITC. Finally, in 2010, Berlow completed ITC Franklin as a single new series of six weights in four widths for a total of 48 styles.
- Futura Maxi (1960, Photo-Lettering). Created to add more display weights to Futura. Digitized by Photolettering. Also, in 2014, Monotype offers a digital version called PL Fute.
- ITC Korinna.
- Friz Quadrata Bold, to complete Ernst Friz's Friz Quadrata.
FontShop link. Klingspor link. View Victor caruso's typefaces.
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Victor Caruso
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Type designers ⦿
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