TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 05:31:42 EDT 2024

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ABOUT

Roc Mitchell

Dallas-based foundry with commercial font families by Roc Mitchell such as Avian, Boreas, Caribbee, Dimeter, LogoText, Poetry, Psalmist, Svenska and Revelry. From 1970 until 1974, Roc Mitchell designed typefaces for Phil Martin's Alphabet Innovations. These include Arthur, Borealis, Celebration, Corporate (retro futuristic), Corporate Image, Dimensia Light, Dimensia, King Arthur Light w/Guinevere Alternates, King Arthur w/Guinevere Alternates, King Arthur Outline w/Guinevere Alternates, and Stanza.

Alex Rosario situates his revival Corporatus (2018) as follows: Descended from Microgramma and originally designed to be the American competition to distant cousin Eurostile, Corporate is best known for being the typeface used by video game developer and publisher Nintendo for many NES-related media in the West, including its controllers, and by Colecovision for its logo.

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INTERNAL LINKS
Type designers ⦿ Type designers ⦿ Commercial fonts (small outfits) ⦿ Photo and film type era ⦿ Type scene in Texas ⦿ Futurism ⦿