TYPE DESIGN INFORMATION PAGE last updated on Thu Sep 10 20:45:14 EDT 2015
FONT RECOGNITION VIA FONT MOOSE
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Paul Rand
New York-born graphics design consultant (1914-1996). He is the author of Thoughts on Design, Design and the Play Instinct, The Trademarks of Paul Rand, and Paul Rand Miscellany, as well as numerous papers on design, art, typography. An inspiring speaker. Interview. Art Chantry called him a corporate whore and explained it this way: "He sort of invented the term in graphic design circles. He even designed logos that went on nuclear warheads. His final project was the Enron logo. Despicable, really." His typefaces include Westinghouse Gothic and Westinghouse Gothic Light. A squarish corporate alphabet he did for Alcoa was digitized by Michael Hernan in 1996. MyFonts writes: A giant of American graphic design, with the logos of IBM, Westinghouse, American Broadcasting Co., United Parcel Service, and NeXT Computer to his credit. Author of several books on the graphic design process. From 1935 he ran his own studio in New York. From 1956 he was a professor of graphic design at Yale. He continued designing until well into the 1990s. In his 1999 biography of Rand, Stephen Heller writes: She was the channel through which European modern art and design Russian Constructivism, Dutch De Stijl and the German Bauhaus was introduced to American commercial art. In 1984 he was awarded the TDC Medal, the award from the Type Directors Club. |
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Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html |