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LUC DEVROYE


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Samuel Welo

Samuel Welo was an American advertising calligrapher, typographer, designer and lettering artist whose work appeared in the 1920s. Scans by Gene Gable of many pages of Studio Handbook Letter&Design for Artists and Advertisers (1927, Samuel Welo). This book has 233 pages and is entirely hand-lettered! Based on his lettering, several typefaces have seen the light of day. A partial list:

  • P22 Art Deco Chic (2002, James Grieshaber).
  • Hamilton (David Nalle, Scriptorium, 1993): a tall, bold display font typical of art nouveau poster lettering and turn-of-the-century advertising design.
  • Plakat (David Nalle, Scriptorium, 1993): a rough-edged curly decorative poster face.
  • Melcheburn (David Nalle, Scriptorium, 1993): a blackletter face.
  • Samuello (Iza W, Intellecta Design, 2007). This type family comes in five styles.
  • Rio Rita NF (2012, Nick Curtis).
  • Welo Casual NF (2012, Nick Curtis).
  • Mohair Sam (2005, Nick Curtis): the upper case is based on Welo's letters, but the lower case on ATF's Romany Script.
  • Pyriform Tones (2007, Nick Curtis): first done by Welo in 1925.
  • Fireside Chat NF (2003, Nick Curtis) is a font based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1927).
  • ITC Photoplay (2002, Nick Curtis): based on lettering from 1927 by Samuel Welo, intended originally for captions of silent movies. It was in Studio Handbook for Artists and Advertisers (1927).
  • Sweet Afton NF (2014, Nick Curtis) is based on another silent movie font by Welo.
  • Grenadier NF (Nick Curtis) is based on Samuel Welo's Modernistic.
  • Souci Sans (Nick Curtis) is based on a type design shown in Lettering Modern and Foreign (1930).
  • Blue Plate Special (Nick Curtis) is a font family based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1927).
  • Herald Square NF (Nick Curtis) is a font family based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1927).
  • Magic Lantern NF (Nick Curtis) is a font family based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1927).
  • Speedball No 1 NF and Speedball No 2 NF (Nick Curtis) are font families based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1927).
  • Washington Square NF (Nick Curtis) is a font based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1927).
  • Whoopie Cushion SW (Nick Curtis) is a font family based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1931).
  • Mustang Sally and Tugboat Annie (Nick Curtis) are fonts based on a design by Welo shown in Studio Handbook for Artists and Advertisers (1931).
  • Suave Sam NF (2009, Nick Curtis) is art deco at its peak.
  • Fluid Drive NF (2014, Nick Curtis).
  • Carillon (2014, David Nalle) is based on one of Welo's alphabets.
  • LHF Welo Thin (2015, Patrick Kalange) is an art deco poster typeface based on Welo's work.
  • Lenox Avenue (2017, David Kerkhoff).
Other alphabet designs: (unnamed, 1928), (unnamed, 1928), Modernistic (1932; I suspect that this was used as a basis for Samuello by Intellecta Design). Books by Welo:
  • Lettering: Modern and Foreign (1930, Chicago: Frederick J. Drake and Company).
  • Practical lettering, modern and foreign (1946).
  • Studio Handbook Letter&Design for Artists and Advertisers (1927).
  • Trademark and Monogram Suggestions (1937).

View Samuel Welo's typefaces.

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Type designers ⦿ Type designers ⦿ Calligraphic typefaces ⦿ Books on type design ⦿ Art Nouveau typefaces ⦿ Nick Curtis ⦿ Art deco typefaces ⦿ Silent movie fonts ⦿ Curly typefaces ⦿








file name: Nick Curtis Speedball No1


file name: Nick Curtis Speedball No2


file name: Nick Curtis Suave Sam N F 2009 after Samuel Welo1930


file name: Nick Curtis Suave Sam N F 2009 after Samuel Welo1930


file name: Nick Curtis Rio Rita N F 2012


file name: Nick Curtis Welo Casual N F 2012


file name: Nick Curtis Fluid Drive N F 2014 after Samuel Welo


file name: Nick Curtis Fluid Drive N F 2014 after Samuel Welo


file name: Nick Curtis Fluid Drive N F 2014 after Samuel Welo


file name: Nick Curtis Sweet Afton N F 2014 after Samuel Welo


file name: Nick Curtis Sweet Afton N F 2014 after Samuel Welo


file name: David Nalle Carillon 2014


file name: David Nalle Carillon 2014b


file name: Samuel Welo The Best Type Bookwith No Typesetting 1927


file name: Samuel Welo The Best Type Bookwith No Typesetting 1927b


file name: Samuel Welo The Best Type Bookwith No Typesetting 1927c


file name: Samuel Welo The Best Type Bookwith No Typesetting 1927d


file name: Samuel Welo The Best Type Bookwith No Typesetting 1927e


file name: Samuel Welo The Best Type Bookwith No Typesetting 1927f







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html