TYPE DESIGN INFORMATION PAGE last updated on Thu Nov 14 17:37:58 EST 2024
FONT RECOGNITION VIA FONT MOOSE
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McDonalds vs Jesse Burgheimer
Jesse Burgheimer is the creator of the McLawsuit font in 2000, based on McDonald's lettering for the arches. McDonald's sent him a Cease-And-Desist letter. McDonald's complained about many things, including the use of "Mc" in the name, and the letter M in the font. This would have made for an exciting court case, as letter shapes cannot be protected in the United States, yet the golden arches "M" is protected as a logo. Unfortunately, Burgheimer caved in to their demands and removed the page and the font. I am sure commercial foundries worldwide want to see their work protected, yet if companies start disallowing various letter shapes, the type designers can see their freedom of expression curtailed. For a while, you can still download the font here. And as it sits on millions of computers, just ask your type friends for a copy if you need one. Comments by the general community. Comments by the type community. Similar fonts still out there: "McFont" (free at Adbusters) and "Capitalis Pirata" (free, designed by Roland Henss at Plazm), although the latter only uses the M from the golden arches--it borrows the other letters from other companies. |
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Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ https://luc.devroye.org ⦿ https://luc.devroye.org/fonts.html |