Keith Tam is a graphic designer and type designer born in Hong kong who has lived and worked in the UK and in Vancouver, Canada. He received his MA in Typeface Design at the Department of Typography&Graphic Communication at the University of Reading in 2002. Presently, he teaches art the School of Design, The Hong Kong Polytechnic University. In 2005, along with Michail Semoglou, Keith co-founded Type Initiative, a type foundry and design collective. Currently, he is Assistant Professor in the School of Design, The Hong Kong Polytechnic University. His fonts include Arrival (a font developed during his graduate studies at Reading for reading signs from afar or while driving) and DGSans. He started a discussion on why people pick certain typefaces:

• legibility
• prevailing trend/fashion
• personal taste client's wishes/preferences
• historical context (reflecting the time and place of the content)
• context of use (kind of paper, method of printing, etc)
• stereotypes (established conventions, e.g. script type for wedding invitation)
• uniqueness (in terms of distinguishing from others)

Main organizer of ATypI 2012 in Hong Kong.

Klingspor link.

EXTERNAL LINKS
Keith Tam Typography
 [Designer info]
Google search page

INTERNAL LINKS
Choice of fonts ⦿ The Canadian type scene ⦿ Type designers ⦿ Type designers ⦿ Commercial fonts (small outfits) ⦿ Hong Kong font scene ⦿ Type blogs ⦿ Chinese fonts ⦿ Map/Travel dingbats ⦿

Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html