TYPE DESIGN INFORMATION PAGE last updated on Tue Apr 30 19:20:21 EDT 2024

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ABOUT

General Type Studio [Stéphane Elbaz]

General Type Studio is a New York-based type foundry founded by Stéphane Elbaz, a graduate of ENSAD in Paris, class of 2004. Since 2008, he lives in New York, where he is a freelance designer and teaches at Cooper Type. As of 2018, the font production is in the hands of Mathieu Réguer.

In 2003 at ENSAD, Elbaz co-designed the experimental typeface Caffeine with Benjamin Raimbault and Eric Bricka. His Geneo (2008: an eight style nearly transitional serif) won an award at TDC2 2009. Geneo was published in 2012 by Typofonderie.

Now an established designer, he created didone titling typefaces for the Stiletto mag in 2008.

Other typefaces designed before General Type Studio was started: Sephora Pro (2015, ZeCraft), Galante (2005, a text typeface), Primota (2008, a strong grotesque), Etan (2008, an eroded text face), and PSFournier (2016, Typofonderie: a great revival of Fournier's French transitional typefaces).

Typefaces at General Type Studio:

• Mier A and Mier B (40 styles, 2018). A sans family that marries the grotesque and geometric styles.
• Cambon (16 styles). A contemporary flared serif influenced by Louis Perrin (1795-1865) and Berthold Wolpe (1905-1989).
• Pilat (48 styles). They write: Pilat is a constructed grotesque developed with a large range of weight and width variations. Its base structure, commonly called a superellipse or Lamé curve, could be described as a circle trapped inside a box. Though the letter-shape predates the 20th century, it is mostly seen as an expression of the post World War II era---a glorifying combination of craft and technology. Pilat won an award at the Type Directors Club's Type Design Competition 2019.

EXTERNAL LINKS
General Type Studio
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INTERNAL LINKS
Type design in France ⦿ Type designers ⦿ Type designers ⦿ Type scene in New York ⦿ Modern style [Bodoni, Didot, Walbaum, Thorowgood, Computer Modern, etc.] ⦿ Fournier ⦿ Commercial fonts (small outfits) ⦿ Lapidary typefaces ⦿