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Avant Garde: John Berry

John Berry muses about the quintessential seventies font, Avant Garde (Herb Lubalin) and the downfall of multiple master technology. Alex White explains its development, and how sublime it is when used as intended---all caps with lots of ligatures, crossing legs, and so forth. It was created for the cover of Avant Garde Magazine by Herb Lubalin and his group. This racy magazine (Jan 1968-mid 1971) was edited by Ralph Ginzburg (Eros).

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file name: Herb Lubalin Tom Carnase I T C Avant Garde Gothic Pro


file name: Herb Lubalin Tom Carnase Edward Benguiat I T C Avant Garde 1970 1977 Poster by Samantha Manning 2014


file name: Herb Lubalin Tom Carnase Edward Benguiat I T C Avant Garde 1970 1977 Poster by Valerie Tan 2014


file name: Herb Lubalin Tom Carnase Edward Benguiat I T C Avant Garde 1970 1977 Poster by Kim Norbury 2015


file name: Herb Lubalin Tom Carnase Edward Benguiat I T C Avant Garde 1970 1977 Poster by Kim Norbury 2015b


file name: Herb Lubalin Tom Carnase Edward Benguiat I T C Avant Garde Gothic Medium 1970 1977c


file name: Avant Garde Goth Bd


file name: Avant Garde Gothic Poster


file name: Avant Garde Gothic







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html