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LUC DEVROYE


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Geometric sans: early 20th century

Discussion of geometric sans typefaces in the early 1900s. Some quotes: [...] Geometric sans serifs were all the rage, and every foundry wanted a piece of the pie. For instance, Monotype wanted Gill, Linotype wanted Dwiggins, and yes there was also Renner's Futura and Kabel. [...] A lot of typefaces back then, including Vogue, Metro, Gill, and Tempo, had alternate characters available to allow them to pass as Futura or Kabel. Linotype's Spartan (their version of Futura) also had an alternate two-story a. Monotype also had a Kabel look-alike called Sans Serif that had alternates to make it look like Futura or Bernhard Gothic, plus some really neat rounded capitals designed by Sol Hess. [...] Vogue was cut in 1930 for Vogue magazine and later released generally [by Stephenson Blake]. It differs from Futura in a number of ways. The caps are the full ascender height, the lowercase a is two-story in the lighter weights. The most distinctive characters are the uppercase G, M, and Q. [...]

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Choice of fonts ⦿ Fashion mag typefaces ⦿ Eric Gill and his typefaces ⦿








file name: vogue







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html