TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 05:41:01 EDT 2024

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ABOUT

Herman R. Freund

Intertype vice president for engineering in the 1930s and 1940s, who lived from 1886-1956. His creations include Ideal News&Italic (1926), Regal&Italic (1935), and Regal Bold (1937). He supervised the design of bold typefaces to accompany Morris F. Benton's News Gothic (1908, ATF) for Intertype.

The newspaper type Ideal (Amsterdam; Intertype) is of the ionic genre. Ideal News is called Pressa in some European countries. Mac McGrew: Ideal (originally called Ideal News) was designed by Herman R. Freund for Intertype in 1926, for the New York Times. It has much the appearance of Century Schoolbook, but with shorter ascenders and squattier capitals. The italic is a little closer to Century Expanded Italic, providing more contrast with the roman. Sturdy serifs, substantial hairlines, and open loops make it a practical typeface for the demanding production requirements of high-speed newspaper use. Ideal Bold is heavier than the Century bold typefaces.

Mac McGrew: Regal was created for the Chicago Tribune, designed by Herman R. Freund and introduced by Intertype in 1935, with Regal Bold following in 1937. This is primarily a newspaper face, rather wide, with large x-height and short ascenders and descenders, similar to Ideal but a little lighter. Also compare Paragon.

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INTERNAL LINKS
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