TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 05:42:13 EDT 2024
FONT RECOGNITION VIA FONT MOOSE
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Harry L. Villhardt
Creator of typefaces at VGC, such as Venture (1972). This font was digitally revived in 2007 by rebecca Alaccari at Canada Type as Chopper. Canada Type writes: In 1972, VGC released two typefaces by designer friends Dick Jensen and Harry Villhardt. Jensen's was called Serpentine, and Villhardt's was called Venture. Even though both typefaces had the same elements and a somewhat similar construct, one of them became very popular and chased the other away from the spotlight. Serpentine went on to become the James Bond font, the Pepsi and every other soda pop font, the everything font, all the way through the glories of digital lala-land where it was hacked, imitated and overused by hundreds of designers. But the only advantage it really had over Venture was being a 4-style family, including the bold italic that made it all the rage, as opposed to Ventures lone upright style. One must wonder how differently things would have played if a Venture Italic was around back then. Chopper is Canada Type's revival of Venture, that underdog of 1972. This time around it comes with a roman and an italic to make it a much more attractive and refreshing alternative to Serpentine. |
EXTERNAL LINKS |
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file name: Harry L Villhardt Venture 1972
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Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html |