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Michael Bierut: I hate ITC Garamond

Michael Bierut's emotional destruction of Tony Stan's 1975 face, ITC Garamond. Excerpts: The most distinctive element of the typeface is its enormous lower-case x-height. In theory this improves its legibilty, but only in the same way that dog poop's creamy consistency in theory should make it more edible. [...] ITC Garamond enjoyed its apotheosis when it was adapted as the official corporate typeface of Apple Computer in 1984; adding insult to injury, the font was condensed horizontally 80%. Associated with Apple's brilliant packaging and advertising for the next 20 years, the resulting mutation became a part of the global landscape, seeming no less impregnable and unchanging as the Soviet empire. And then, just like global communism, it just went away, replaced overnight with a sleek customized version of Myriad. [...] I've come to realize that I don't hate it for any rational reason; I hate it like I hate fingernails on a blackboard. I hate it because I hate it.

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Michael Bierut: I hate ITC Garamond
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file name: Tony Stan I T C Garamond 1976


file name: I T C Garamond Poster by Evgenia Skalyha 2015


file name: Tony Stan I T C Garamond Book 1977


file name: Tony Stan I T C Garamond Light 1977


file name: Tony Stan I T C Garamond Narrow Ultra 1977







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html