Alex Trochut

TYPE DESIGN INFORMATION PAGE last updated on Thu Sep 10 12:59:45 EDT 2015

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Alex Trochut Barcelona-based grandson of Joan Trochut of Super-Veloz fame. Fantastic graphic designer in his own right. He is the codesigner with Andreu Balius of SuperVeloz (2005, TypeRepublic), a digital version of his grandfather's typeface. It won an award at the TDC2 2005 type competition. Balius says about this typeface originally created by Joan Trochut from 1920-1980: Super-Veloz could be considered as an Ornamental type design, but in its core it is an experimental typeface based on a set of modular features that, with the combining of its modules, a great range of typefaces, ornaments ---even illustrations---, could be made. That is perhaps the most interesting experiment in early modern type design ever made in Spain during the immediate years after the War. The lecture, considering the borders between type design and ornament design, will introduce the context where Joan Trochut's Super-Veloz was produced (from sketches to published brochures and speciments) in 1942. Also will explain how Super-Veloz works. It is really a "type-ornament" design that could be considered on the edge of what we call type design. Alex Trochut's lettering must be seen to be believed---it has to be genetic transmission. Recurring themes include adorned initials and modular types. His numerical all-caps alphabet for British Airways is phenomenal and pushes the bling-bling to the fashionable extreme. Stunning dollar sign drawn by him in 2007 for Acido Surtido. In 2009, he published Neo Deco at HypeForType. Noteworthy type treatments of that year include Nixon and the Futurecraft logo. In 2012, he designed Trojan Font (like Trajan). He also did some stunning multiline alphabet for V Magazine. Also noteworthy is a swashy calligraphic logo for Wiz Khalifa and Atlantic Records. Typographic picture by TDC55. Behance link. Debutart link. Klingspor link.	EXTERNAL LINKS Alex Trochut Behance page MyFonts search Monotype search Google search INTERNAL LINKS Type designers ⦿ Type designers ⦿ Type design in Catalunya ⦿ Experimental type ⦿ Font examples ⦿ Ornamental caps typefaces ⦿ Art deco typefaces ⦿ Fashion mag typefaces ⦿ Prismatic typefaces ⦿ Typefaces inspired by the Trajan column in Rome ⦿