TYPE DESIGN INFORMATION PAGE last updated on Tue Jun 27 16:03:39 EDT 2017

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LUC DEVROYE


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Ascender: Newspaper font study

An in-depth study of font usage in American newspapers, carried out by Bill Davis of Ascender Corporation in 2004. A brief summary of its findings:

  • The ten most popular typefaces are Poynter, Franklin Gothic, Helvetica, Utopia, Times, Nimrod, Century Old Style, Interstate (1993, Tobias Frere-Jones), Bureau Grotesque and Miller.
  • Many newspapers, including the top seven nationally, use custom designed typefaces.
  • The most popular foundry for newspaper design, by far, is Font Bureau. It is followed by Adobe, Linotype, ITC, Bitstream, Hoefler&Frere-Jones, Monotype and Carter&Cone.
  • The custom fonts are listed in the article. They include, for the top seven newspapers, USA Roman (a modification by Gerard Unger of his Gulliver for USA Today), DJ4Scotch (a modification of Escrow by Font Bureau for The Wall Street Journal), NY Cheltenham (by Carter&Cone for the New York Times), LA Text (by Font Bureau for the LA Times), Post Roman (by Font Bureau for the Washington Post), CustomNewsOneDN (used by Daily News, NY), and Tribune Century and Eclipse (by Font Bureau and Jim Parkinson, respectively, for the Chicago Tribune).

EXTERNAL LINKS
Ascender: Newspaper font study
MyFonts search
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INTERNAL LINKS
Typography ⦿ Cheltenham ⦿ Scotch Roman ⦿








file name: Robert Slimbach Utopia 1989 Poster by Rachel Benoit 2015


file name: Tobias Frere Jones Interstate Cond Bold 1993


file name: Tobias Frere Jones Interstate Hairline 1993


file name: Tobias Frere Jones Interstate Ultra Black Compressed 1993b







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html