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TypeShop Collection [Walter Florenz Brendel]

The TypeShop collection was at some point, ca. 2006, part of Elsner&Flake, and its fonts could be licensed via MyFonts. Elsner&Flake provided the history behind this collection and its developer, Brendel: The originator of the big TypeShop Font Collection was Walter Florenz Brendel (1930-1992). As far back as 1972 he had the idea of an electonic and digital system for typeface plotting and cutting as well as automatic modification and reproduction. Before 1972 when type users demanded their type color to be a little lighter or little darker, Brendel as the owner of over 28 typeshops across Europe employing about 600 people, could not meet their demands with the existing typefaces. Consequently he developed a method to satisfy their needs. Brendel was the originator of the concept and the contributor and partner in the development of IKARUS by Dr. Peter Karow. He cut typefaces based on mathematical increments that would allow type weights to be graduated in equal steps. Thanks to his perfectionism, type users can have the luxury of choosing a specific type weight out of seven from as many as 65 font-families in the TypeShop Collection. Mr. Brendel was an accomplished professional type designer. Lingwood, Montreal, Volkswagen, Derringer and Casablanca and many more were his creations. He was a design collaborator for Congress, Litera, Worchester and others. Today all of this fonts complete with a Euro currency symbol are available in four font formats including OpenType.

That view of Brendel is perhaps not held by most type designers, who regard Brendel's collection as highly derivative.

Albert-Jan Pool: Walter Brendel (1933-1992) was the founder of Brendel Informatik, Brendel & Pabst and the Type Shop group of phototypesetting houses. He also co-founded the European Typeface Corporation (ETC) which was connected with Typo Bach, another group of phototypesetting houses. Brendel's Serials were based on existing typeface designs, which had typically been made fit for creating a range of 7 weights from extra light to extra bold by interpolation. The Serials Typeface Collection used to be exclusively available through Brendel's Type Shops, Typo Bach and others. The German type designer Georg Salden created another range of exclusive typefaces, they were only available through the GST group of typesetting houses. Similar to Brendel's Type Shops and Adrian William's Club Type, the GST group also tried to enforce customer loyalty by offering typefaces that were exclusive to their group. As all of these typesetting houses worked for the same advertising agencies, their typeface libraries show many similarities. Some of these similarities were created on purpose, some of them not. Some of them are just copies, some of them are re-engineered designs, some of them are adaptations of existing designs, some of them are originals.

Elsewhere, Elsner&Flake write: Brendel ordered the development of exclusive phototypesetting typefaces in the 70s and the beginning of the 80s for the phototypesetter he himself built, Unitype, which had their basis partially in historical but also in contemporary designs.

For what it is worth, here are the font family names: Volkswagen TS, Clear Gothic TS, Franklin Gothic TS, Old Baskerville TS, Accolade TS, Baskerville TS, Belfast TS, Bernstein TS, Bodoni TS, Broadway TS, Casablanca TS, Casad TS, Castle TS, Colonel TS, Clearface TS, Congress TS, Denver TS, Derringer TS, Diamante TS, Digital TS (square gothic), Dragon TS, Enschede TS, Expressa TS, Florida TS, Formula TS, Garamond TS, Gascogne TS, Glasgow TS, Goudita TS, Goudy TS, Granada TS, Grenoble TS, Hamburg TS, Helium TS, Hoboken TS, Horsham TS, Koblenz TS, Leamington TS, le Asterix TS, Le Obelix TS, Limerick TS, Lingwood TS, Litera TS, Media TS, Melbourne TS, Montreal TS, Napoli TS, Nashville TS, Nevada TS, Ornitons TS, Pasadena TS, Penthouse TS, Plakette TS, Plymouth TS, Priamos TS, Quartz TS, Ragtime TS, Ravenna TS, Riccione TS, Rochester TS, Roundest TS, Salzburg TS, Seagull TS, Toledo TS, Veracruz TS, Verona TS, Wichita TS, Worchester TS.

Name equivalences between the TypeShop collection and other fonts.

View TypeShop's library of typefaces. Another link to TypeShop's library of typefaces.

EXTERNAL LINKS
TypeShop Collection
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INTERNAL LINKS
Commercial fonts (small outfits) ⦿ Type designers ⦿ Type designers ⦿ German type scene ⦿ Photo and film type era ⦿ Modern style [Bodoni, Didot, Walbaum, Thorowgood, Computer Modern, etc.] ⦿ Garalde or Garamond typefaces ⦿ Baskerville ⦿