TYPE DESIGN INFORMATION PAGE last updated on Wed Jan 17 19:38:06 EST 2018

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The Effect of Typeface on the Perception of Email [Dawn Shaikh]

A study in 2007 at Wichita State University (Kansas) by A. Dawn Shaikh, Doug Fox and Barbara S. Chaparro showed test subjects emails in Calibri, Comic Sans and Gigi. The selection of the three fonts used for the neutral email was based on previous work by Shaikh, Chaparro, and Fox (2006) that examined user perception of how appropriate 20 fonts were for 25 uses (i.e., business documents, web pages, email). The ranking of those 20 fonts: Calibri, Corbel, Candara, Cambria, Verdana, Arial, Times New Roman, Constantia, Georgia, Century Gothic, Comic Sans, Courier New, Consolas, Monotype Corsiva, Kristen ITC, Agency FB, Rage Italic, Gigi, Rockwell Extra Bold, Impact. Interestingly, in questions of ethos, Comic Sans and Colibri are almost equal, well ahead of Gigi.

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Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html