TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 05:46:13 EDT 2024

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Aaron Burns

Aaron Burns, designer/typographer, was President of Lubalin, Burns & Co., Inc., New York City. In 1970, Aaron Burns, Herb Lubalin and Edward Rondthaler (from Photo-Lettering Inc.) founded the International Typeface Corporation (ITC), and Aaron Burns became its President. In 1959 he founded the International Center for the Typographic Arts (ICTA), and was a founding member of the International Center for the Communication Arts and Sciences (ICCAS). He is the author of "Typography," published in 1961 by Reinhold Publishers, Inc. From 1955 to 1960 he taught Advanced and Experimental Typographic Design at Pratt Institute, New York.

He set up a type division at Rapid Typographers. There he helped promote the Typositor, or Photo Typositor (invented in Miami by Murray Friedel in 1959), which improved over the first photo type machine, the Rutherford. Rapid Typographers organized the Visual Graphics Corporation (or VGC) to make the best use of this new technology. Peter Bain writes: The owners of Rapid Typographers were impressed enough by Friedels invention to organize the new Visual Graphics Corporation. Initially the endeavor split its headquarters between the existing typographers address in midtown Manhattan and sunny South Florida. The Photo Typositor allowed an operator to see composition letter-by-letter as it was exposed, unlike the Rutherford. It also offered many of Photo-Letterings capabilities at a reduced price. The Typositor, as it became known, ingeniously used the same 2-inch film font format as the Filmotype. It speeded fashionably tight letter and word spacing, achievable in metal only with a razor blade after proofing, and had none of the size limitations of foundry type. VGC and its backers proceeded to convert metal typefaces to film, and pursued licensing with typefounders.

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INTERNAL LINKS
Photo and film type era ⦿ History of type ⦿ Type scene in Florida ⦿ Type scene in New York ⦿