TYPE DESIGN INFORMATION PAGE last updated on Fri Sep 11 19:33:07 EDT 2015

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ABOUT

Aaron Burns

An expert typographer from the film type era, he set up a type division at Rapid Typographers. There he helped promote the Typositor, or Photo Typositor (invented in Miami by Murray Friedel in 1959), which improved over the first photo type machine, the Rutherford. Rapid Typographers organized the Visual Graphics Corporation (or VGC) to make the best use of this new technology. Peter bain writes: The owners of Rapid Typographers were impressed enough by Friedels invention to organize the new Visual Graphics Corporation. Initially the endeavor split its headquarters between the existing typographers address in midtown Manhattan and sunny South Florida. The Photo Typositor allowed an operator to see composition letter-by-letter as it was exposed, unlike the Rutherford. It also offered many of Photo-Letterings capabilities at a reduced price. The Typositor, as it became known, ingeniously used the same 2-inch film font format as the Filmotype. It speeded fashionably tight letter and word spacing, achievable in metal only with a razor blade after proofing, and had none of the size limitations of foundry type. VGC and its backers proceeded to convert metal faces to film, and pursued licensing with typefounders. Burns guided the development of the type library at Rapid Typographers / VGC. In 1970, ITC was founded by Aaron Burns, Herb Lubalin and Edward Rondthaler (from Photo-Lettering Inc.).

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Aaron Burns
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INTERNAL LINKS
Photo and film type era ⦿ History of type ⦿ Type scene in Florida ⦿ Type scene in New York ⦿