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Wrongly named typefaces 
 
 Funny piece by Hoefler and Frere-Jones about wrong names for type. He cites the Series Gutenberg by Nebiolo, which is plain art nouveau, and the Didot Series in 1888 by the Cincinnati Foundry, but which is just plain old Victorian stuff. Some quotes:  This is the Caxtonian typeface, produced by the San Francisco type foundry of Palmer&Rey, and appearing in their 1889 catalog. Its name presumably honors William Caxton (c. 1415-1492), best remembered as England's first printer, though this design suggests a gold rush pioneer, or a Dodge City vaudevillian. (Or perhaps your local watering hole has Caxtonian Stout on tap?) [About a page that says "Garamond" in a 1920 Fonderie Typographique Française catalog]: here in the Album d'Alphabets is the proud declaration "GARAMOND," atop a showing of the late ninteenth century American typeface known today as Bookman. I'd love to use this typeface for the cover of an album called "Berlioz," which contains nothing but marches by John Phillips Sousa. 
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 Typography ⦿
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