TYPE DESIGN INFORMATION PAGE last updated on Thu Mar 14 11:06:59 EDT 2024

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LUC DEVROYE


ABOUT







Promodesign [Crystian Cruz]

Promodesign is a Brazilian graphic design company of Crystian Cruz in Sao Paulo. Crystian Cruz and Beto Shibata used to run the Tipos Maléficos foundry. He is also associated with Agencia Africa, where he was type director at Africa Propaganda. Alternate URL. Since 1999 he has been working as art director for a major Brazilian magazines and as type consultant for publishing companies and design studios. Crystian is currently located in Newcastle, Australia. He specializes in commissioned type design.

He obtained an MA in typeface design from The University of Reading (2009), based on his type family Quartzo, a typeface system for magazines. He lectured at IED Sao Paulo and is currently undertaking a PhD and teaching at the University of Newcastle, Australia. His fonts:

  • His award winning vernacular (wall writing or graffiti) font Brasilero (1998). First prize at the Tipografia Brasilis in display typography 2001. Released in 2003 as a free font. In 2009, he was still improving and extending Brasilero to include optional characters with typical mistakes or alternate forms used for graffiti. At ATypI 2009 in Mexico City, he spoke on the Brasilero project.
  • Cruz Sans (2002). Designed during a workshop led by Bruno Maag
  • Rodan QR (2002). A custom typeface for Quatro Rodas magazine.
  • Smoking (2004). A custom design for the headlines of Brazil's VIP magazine to accompany the text typeface Stainless designed by Font Bureau.
  • Quartzo (2009) comes in Display, Text, Pocket and Cyrillic sets. Its outlines are slightly "broken" to enhance readability at small sizes for magazines. Also, his use of Opentype features to make barchart and ratings characters is quite clever. It is a complete typeface system for magazines.
  • In 2014, Crystian Cruz and Marina Chaccur co-designed the sans custom typeface UOL for the Brazilian internet provider.
  • In 2003, Beto Shibata and Crystian Cruz co-designed a beautiful Casa Dings font for the Brazilian home decor monthly magazine Casa Claudia.
  • For Nova, the Brazilian version of Cosmopolitan, he designed Nova Dings (2003).
  • Acremist (2017, by Crystian Cruz and Milton Trajano) is a free cryptographic font based on glyphs created by Bruno Borges, whoch are in turn based Manual do Escoteiro Mirim, a collection of books for childen published in the 1970s.

Behance link. Speaker at ATypI 2016 in Warsaw.

EXTERNAL LINKS
Promodesign
Behance page
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INTERNAL LINKS
The Brazilian type scene ⦿ Type designers ⦿ Type designers ⦿ Commercial fonts (small outfits) ⦿ Sites with only a few free fonts ⦿ Graffiti fonts ⦿ Readability & Legibility ⦿ Cyrillic type design ⦿ Corporate typefaces ⦿ Dingbats (original) ⦿ Icon fonts ⦿ Type in Australia ⦿








file name: Crystian Cruz Quartzo2009


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file name: Crystian Cruz Milton Trajano Acremist 2017


file name: Crystian Cruz Milton Trajano Acremist 2017


file name: Beto Shibata Crystian Cruz Casa Dings 2003


file name: Beto Shibata Crystian Cruz Casa Dings 2003b


file name: Crystian Cruz Nova Dings 2003


file name: Crystian Cruz Marina Chaccur U O L 2014


file name: Crystian Cruz Smoking 2004


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file name: Crystian Cruz Brasilero 1998


file name: Crystian Cruz Brasilero 1998b


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file name: Crystian Cruz Cruz Sans 2002


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file name: Crystian Cruz Rodan Q R 2002a


file name: Crystian Cruz Rodan Q R 2002b


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file name: Crystian Cruz Pic


file name: Crystian Cruz Pic


file name: Crystian Cruz Pic







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html