TYPE DESIGN INFORMATION PAGE last updated on Thu Aug 13 16:12:29 EDT 2020

SEARCH THIS SITE:

IMAGE SEARCH:

FONT RECOGNITION VIA FONT MOOSE

LUC DEVROYE


ABOUT







Berthold Direct Corp

Once called Berthold Types and now Berthold Direct Inc, this companay is located in Chicago, IL, and was/is run by Harvey and Melissa Hunt. It was acquired by Monotype in 2011. The font collection is aristocrated, unpolluted by grunge and cheap thrills, featuring many well-known text type families. On the other hand, typophiles all over the world are aghast at the marketing strategies of Berthold. The fonts, all having "BE" or "BQ" in the font names, originated from Berthold AG in Germany, a company that went bankrupt. Some people argue that the Chicago-based Berthold has no rights to the old Berthold AG collection---a fact documented by Uli Stiehl. But most importantly, the Hunts became famous because of the numerous lawsuits typically related to the selection of font names too close to names in their collection.

For many years, on and off between about 1970 and his death in 2009, Günter Gerhard Lange was the typographic director [of Berthold Direct Corp, and its German "predecessor" Berthold]. Lange, along with Bernd Möllenstadt and Dieter Hofrichter, formed the core of Berthold's Type Atelier located in München to continue the development of the Berthold Exklusiv typefaces. The classics in the collection include Akzidenz-Grotesk, Block, City, AG Book, Delta, Formata, Imago and Laudatio. Frequent contributors in the 1970s and 1980s were Friedrich Poppl and Gustav Jaeger.

There are also many less frequently used older typefaces like Normande (1860), Augustea (1905-1926), and Michelangelo (1950, by Hermann Zapf).

MyFonts link.

Cover of their sans catalog. Cover of their modern typeface catalog. [Image: Karim Ahmed uses Normande BT in a beautiful poster]

The main Berthold typefaces at MyFonts. Large catalog of Berthold's typefaces, given in alphabetical order. See also here.

EXTERNAL LINKS
Berthold Direct Corp
 [Buy fonts]
Behance page
MyFonts search
Monotype search
Fontspring search
Google search

INTERNAL LINKS
Commercial foundries ⦿ Type scene in Illinois ⦿ German type scene ⦿ Modern style [Bodoni, Didot, Walbaum, Thorowgood, Computer Modern, etc.] ⦿








file name: Berthold H Berthold Augustea 1905 1926


file name: Berthold Akzidenz Grotesk Extra Bold 1896


file name: Berthold Akzidenz Grotesk Poster by Amin Qutteineh 2014


file name: H Berthold Akzidenz Grotesk 1898 Poster by Lochlainn Kane 2018


file name: Berthold Akzidenz Grotesk Poster by Natasha Zraikat 2014


file name: Berthold Akzidenz Grotesk Poster by Natasha Zraikat 2014b


file name: Berthold Akzidenz Grotesk Poster by Natasha Zraikat 2014c


file name: Berthold Akzidenz Grotesk Poster by Andrea Canelo 2016


file name: Berthold Akzidenz Grotesk Poster by Shannon Andrews 2016


file name: Berthold Sans Catalog 2010


file name: Berthold Didone Catalog 2010


file name: Hermann Zapf Michelangelo 1953


file name: Karim Ahmed Normande B T Poster 2012


file name: Berthold H Berthold Normande 1860


file name: Berthold H Berthold Normande Condensed 1860







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html