Berthold Direct Corp

TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 05:52:13 EDT 2024

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Berthold Direct Corp [Harvey Hunt] Once called Berthold Types and now Berthold Direct Inc, this companay is located in Chicago, IL, and was/is run by Harvey Hunt (1949-2022) and his wife Melissa Hunt, an attorney. The font collection is aristocratic, unpolluted by grunge and cheap thrills, featuring many well-known text type families. On the other hand, typophiles all over the world are aghast at the marketing strategies of Berthold. The fonts, all having "BE" or "BQ" in the font names, originated from Berthold AG in Germany, a company that went bankrupt. Some people argue that the Chicago-based Berthold has no rights to the old Berthold AG collection---a fact documented by Uli Stiehl. But most importantly, the Hunts became famous because of the numerous lawsuits typically related to the selection of font names too close to names in their collection. A few months after Hunt's death, Monotype acquired the Berthold collection. For many years, on and off between about 1970 and his death in 2009, Günter Gerhard Lange was the typographic director [of Berthold Direct Corp, and its German "predecessor" Berthold]. Lange, along with Bernd Möllenstadt and Dieter Hofrichter, formed the core of Berthold's Type Atelier located in München to continue the development of the Berthold Exklusiv typefaces. The classics in the collection include Akzidenz-Grotesk, Block, City, AG Book, Delta, Formata, Imago and Laudatio. Frequent contributors in the 1970s and 1980s were Friedrich Poppl and Gustav Jaeger. There are also many less frequently used older typefaces like Normande (1860), Augustea (1905-1926), and Michelangelo (1950, by Hermann Zapf). MyFonts link. Cover of their sans catalog. Cover of their modern typeface catalog. [Image: Karim Ahmed uses Normande BT in a beautiful poster] The main Berthold typefaces at MyFonts. Large catalog of Berthold's typefaces, given in alphabetical order. See also here.	EXTERNAL LINKS Berthold Direct Corp [Buy fonts] Behance page MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Commercial foundries ⦿ Type scene in Illinois ⦿ German type scene ⦿ Modern style [Bodoni, Didot, Walbaum, Thorowgood, Computer Modern, etc.] ⦿ Akzidenz Grotesk ⦿