TYPE DESIGN INFORMATION PAGE last updated on Thu Jun 29 09:19:44 EDT 2017

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LUC DEVROYE


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Franklin Gothic [Morris Fuller Benton]

Franklin Gothic was designed from 1904 until 1913 by Morris Fuller Benton for ATF. It was one of the most successful advertising sans typefaces ever made. What the Americans called gothic in those days corresponds to the German Grotesk and the British grotesque. Designs close to Franklin Gothic of that era in Germany inlude Basic Commercial and Reform from D. Stempel AG. Later serif typefaces by Benton include Alternate Gothic, Lightline Gothic and News Gothic.

Franklin Gothic is seen in many high-profile situations, from books to billboards. It was featured on the cover of Lady Gaga's The Fame Monster. It is the official typeface of the MOMA (Museum of Modern Art) in New York, and was even the typeface in the PBS series The Electric Company. Franklin Gothic Condensed was used for subtitles in the Star Wars films.

In 1979, under license with ATF, Vic Caruso began work on more weights of Franklin Gothic for ITC. His version adheres closely to the subtle variations in stroke thickness of the original design. As was usual with all ITC designs of that period, it had an enlarged x-height and condensed proportions, and, as a result, it became a standard choice for use in newspapers and advertising. In 1991, David Berlow completed the family for ITC (MyFonts shows 96 styles) by creating compressed and condensed weights. He writes: ITC Franklin Gothic Compressed is designed especially to solve impossibly tight copyfitting problems, while maintaining high legibility standards. ITC Franklin Condensed provides medium weights of narrow proportions.

Digital remakes and variations and versions include Franklin Gothic (URW++), Gothic 744 (Bitstream, later simply renamed Franklin Gothic), Franklin Gothic SG (2016, Elsner & Flake), Franklin Gothic Pro Black Condensed (2011, Red Rooster), and Frankfurt Gothic (Corel).

MyFonts hit list for Franklin Gothic and its descendants. Subpage with the 96 styles of ITC Franklin Gothic by David Berlow, 1991-2008.

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INTERNAL LINKS
Franklin Gothic
MyFonts Pages ⦿ Typography ⦿ Morris Fuller Benton ⦿








file name: U R W Franklin Gothic after Morris Fuller Benton 1902


file name: U R W Franklin Gothic after Morris Fuller Benton 1902b


file name: U R W Franklin Gothic after Morris Fuller Benton 1902c


file name: U R W Franklin Gothic after Morris Fuller Benton 1902d


file name: U R W Franklin Gothic after Morris Fuller Benton 1902e


file name: U R W Franklin Gothic after Morris Fuller Benton 1902f


file name: U R W Franklin Gothic after Morris Fuller Benton 1902g


file name: U R W Franklin Gothic after Morris Fuller Benton 1902h


file name: U R W Franklin Gothic after Morris Fuller Benton 1902i


file name: U R W Franklin Gothic after Morris Fuller Benton 1902j


file name: U R W Franklin Gothic after Morris Fuller Benton 1902k


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Zekai Saltoglu 2016


file name: Monotype Franklin Gothic Extra Condensed after Morris Fuller Benton 1904


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Camila H Perez 2014


file name: Morris Fuller Benton Franklin Gothic Extra Cond 1904 Linotype


file name: Morris Fuller Benton Franklin Gothic No2 Roman 1904 Linotype


file name: Morris Fuller Benton Franklin Gothic 1902 poster by Carolina Steele 2015


file name: Morris Fuller Benton Franklin Gothic 1902 poster by Daniela Carusone 2016


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Michael Sallit 2017


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Michael Sallit 2017b


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Michael Sallit 2017c


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Michael Sallit 2017d


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Michael Sallit 2017e


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Michael Sallit 2017f


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Michael Sallit 2017g


file name: Bitstream Franklin Gothic Condensed


file name: David Berlow I T C Franklin Pro Compressed 1991 2008


file name: David Berlow I T C Franklin Pro Ultra 1991 2008


file name: David Berlow I T C Franklin Std Compressed Black 1991 2008


file name: David Berlow I T C Franklin Std Narrow Ultra 1991 2008


file name: Steve Jackaman Ashley Muir Franklin Gothic Pro 2011b


file name: Steve Jackaman Ashley Muir Franklin Gothic Pro 2011c


file name: Steve Jackaman Ashley Muir Franklin Gothic Pro 2011d


file name: Steve Jackaman Ashley Muir Franklin Gothic Pro 2011e


file name: Scangraphic Digital Type Collection Franklin Gothic S G 2016 211051


file name: Scangraphic Digital Type Collection Franklin Gothic S G 2016


file name: Morris Fuller Benton Franklin Gothic Poster by Tina Kim 2014


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Juana Caudal 2014


file name: Morris Fuller Benton Franklin Gothic 1902


file name: Morris Fuller Benton Franklin Gothic Condensed 1902


file name: Morris Fuller Benton Franklin Gothic Condensed Shaded 1904 1913


file name: Morris Fuller Benton Franklin Gothic Extra Condensed 1902


file name: Morris Fuller Benton Franklin Gothic Poster by De Art Lab Studio 2016


file name: Morris Fuller Benton Franklin Gothic 1902 Poster by Lica Eugen 2015


file name: Morris Fuller Benton Franklin Gothic Italic 1902







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html