TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 06:15:04 EDT 2024
FONT RECOGNITION VIA FONT MOOSE
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Alternate Gothic
[Morris Fuller Benton]
A popular American typeface designed in 1903 by Morris Fuller Benton. It is essentially a condensed version of Benton's other well-known sans serif types, Franklin Gothic and News Gothic, and thus very useful for newsprint and tight work. Even today, it remains popular. Alternate Gothic No. 2, for example, is used in the Youtube logo. Mac McGrew: Alternate Gothic was designed in 1903 by Morris F. Benton for ATF with the thought of providing several alternate widths of one design to fit various layout problems. Otherwise it is a plain, basic American gothic with no unusual features, but represents a more careful drawing of its nineteenth-century predecessors. The Monotype copies in display sizes are essentially the same as the foundry originals, with the addition of f-ligatures. The thirteen alternate round capitals shown in the first line of Alternate Gothic No.1 were designed by Sol Hess in 1927 for Monotype, hence the "Modernized" name; with these letters the design is sometimes referred to as Excelsior Gothic. Monotype keyboard sizes, as adapted by Hess about 1911, are considera- bly modified to fit a standard arrangement; caps are not as condensed as in the original foundry design. In 6-point, series 51 and 77 are both the same width, character for character, but some letters differ a bit in design. Note that these two narrower widths are simply called Alternate Gothic on Monotype, while the wider version is Alternate Gothic Condensed! Alternate Gothic Italic, drawn about 1946 by Sol Hess for Monotype matches No.2, but may be used with other widths as well. Condensed Gothic on Ludlow, is essentially a match for Alternate Gothic No.1, but has a somewhat different set of variant characters, as shown in the third line. There is also Condensed Gothic Outline on Ludlow, introduced about 1953, essentially an outline version of Alternate Gothic No.2. On Linotype and Intertype there is Gothic Condensed No.2 which is very similar to Alternate Gothic No. 1 in the largest sizes only, but with even narrower lowercase and figures. Also compare Trade Gothic Bold and Trade Gothic Bold Condensed. Revivals: Alternate Gothic EF (Elsner&Flake), Alternate Gothic Pro (2016, Softmaker), Alternate Gothic No2 (Bitstream), and Alternate Gothic No1, No2 and No3 (see the URW version or the Linotype version). ATF Alternate Gothic (2015, Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, & Ben Kiel at American Type Founders Collection) is a new, significant digital expansion to 40 fonts of Morris Fuller Benton's classic 1903 design. |
EXTERNAL LINKS |
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file name: A T F Alternate Gothic
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic after Morris Fuller Benton Alternate Gothic 1903
file name: A T F Collection Alternate Gothic in use The Revenant Movie Poster 2015
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic after Morris Fuller Benton Alternate Gothic 1903a
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic after Morris Fuller Benton Alternate Gothic 1903a Black
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Compressed Bold after Morris Fuller Benton Alternate Gothic 1903a
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Compressed Regular after Morris Fuller Benton Alternate Gothic 1903
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Condensed Black after Morris Fuller Benton Alternate Gothic 1903
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Extra Compressed Black after Morris Fuller Benton Alternate Gothic 1903a
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Extra Condensed Bold after Morris Fuller Benton Alternate Gothic 1903
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Extra Condensed Demi after Morris Fuller Benton Alternate Gothic 1903a
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Extra Condensed Thin after Morris Fuller Benton Alternate Gothic 1903
file name: Mark Van Bronkhorst Igino Marini Ben Kiel Alan Dague Greene David Sudweeks A T F Alternate Gothic Thin after Morris Fuller Benton Alternate Gothic 1903a
file name: Bitstream Alternate Gothic No2 after Morris Fuller Benton 1903 198840
file name: Bitstream Alternate Gothic No2 after Morris Fuller Benton 1903 198841
file name: Bitstream Alternate Gothic No2 after Morris Fuller Benton 1903
file name: Morris Fuller Benton Alternate Gothic 1903 poster by Diego Moratalla 2017
file name: Elsner Flake Alternate Gothic Pro Antique 2015 179062
file name: Elsner Flake Alternate Gothic Pro Antique 2015 179063
file name: Elsner Flake Alternate Gothic Pro Antique 2015
file name: Elsner Flake Alternate Gothic Pro Antique 2015b
file name: Morris Fuller Benton Alternate Gothic 1903
file name: Morris Fuller Benton Alternate Gothic No1 1903
file name: Morris Fuller Benton Alternate Gothic No2 1903b
file name: Morris Fuller Benton Alternate Gothic No3 1903c
file name: Morris Fuller Benton Alternate Gothic No1 1903 Linotype Version
file name: Morris Fuller Benton Alternate Gothic No2 1903 Elsner Flake Version
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Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html |