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Frere-Jones versus Hoefler: The Wolf of Wall Street II

On January 16, 2014, my jaw dropped when I read the report by Zachary M. Seward and David Yanofsky on Quartz entitled Frere-Jones is suing Hoefler for half of the world's preeminent digital type foundry. The Wolf of Wall Street's story has a typographic sequel.

I quote Seward and Yanofsky: Hoefler & Frere-Jones, the preeminent digital type foundry, has broken out into civil war. Type designer Tobias Frere-Jones claims he has been cheated out of his half of the company by his business partner, Jonathan Hoefler. In a blistering lawsuit filed today in New York City, Frere-Jones says he was duped into transferring ownership of several fonts, including the world-famous Whitney, to Hoefler & Frere-Jones (HFJ) on the understanding that he would own 50% of the company. In the most profound treachery and sustained exploitation of friendship, trust and confidence, Hoefler accepted all of the benefits provided by Frere-Jones while repeatedly promising Frere-Jones that he would give him the agreed equity, only to refuse to do so when finally demanded, the suit claims. Hoefler couldn't immediately be reached for comment. Messages left at the offices of HFJ weren't immediately returned.

Frere-Jones joined the company that would come to be called HFJ in 1999. The suit portrays Frere-Jones as the firm's design genius, and Hoefler as the business and marketing man. In public, the pair have generally been regarded as equals. But the contract that made it so, according to the lawsuit, was never written down and signed. Frere-Jones claims he had an oral contract with Hoefler that entitles him to half the company. The dispute came to a head last year. "Stop it. I'm working on it. Stop harassing me," Hoefler allegedly wrote to Frere-Jones last summer. The suit claims, On October 21, 2013, for the first time, Hoefler explicitly reneged on his personal agreement to transfer 50% of HTF to Frere-Jones. (HTF refers to the Hoefler Type Foundry, the company's original name.) Frere-Jones's lawyer, Fredric Newman, a senior partner at Hoguet Newman Regal & Kenney, said in a phone interview, "The two partners tried to resolve it, but couldn't, and so Mr. Frere-Jones had no choice but to sue to enforce his rights."

The firm is perhaps the most important type designer of the 21st century. Its fonts have graced the branding of billion-dollar companies, and the covers of glossy magazines. Movie-trailer warning labels in the United States are set in Gotham, an HFJ typeface that was also famously used by Barack Obama's 2008 presidential campaign. HFJ's typefaces have won admiration from designers by taking advantage of the limitless environment of digital design. Where most typefaces only had two weights and two styles in one width, HFJ became known for creating typefaces with several weights and several styles in several widths that included advanced features like alternate characters, and support for multiple alphabets.

Jonathan Hoefler's reaction, one day later: Last week, designer Tobias Frere-Jones, a longtime employee of The Hoefler Type Foundry, Inc. (Hoefler & Frere-Jones), decided to leave the company. With Tobias's departure, the company founded by Jonathan Hoefler in 1989 will become known as Hoefler & Co. Following his departure, Tobias filed a claim against company founder Jonathan Hoefler. Its allegations are not the facts, and they profoundly misrepresent Tobias's relationship with both the company and Jonathan. Whether as The Hoefler Type Foundry, Hoefler & Frere-Jones, or Hoefler & Co., our company has always been a great place for designers, which is why it's always been and will continue to be a great place for design. It goes without saying that all of us are disappointed by Tobias's actions. The company will vigorously defend itself against these allegations, which are false and without legal merit. In the meantime, we're all hard at work, continuing to create the kinds of typefaces that designers have come to expect from us for more than 25 years.

The monetary value of the suit is unclear. Some claim it is 80 million dollars plus half of HFJ plus punitive damages. Aaron Souppouris, a report for The Verge, pins it down at 20 million dollars. Frere-Jones himself says that in 1999, he came with many fonts in his backpack (including Whitney, Whitney Titling, Elzevir, Welo Script, Archipelago (Shell Sans), Type 0, Saugerties, Greasemonkey, Vive, Apiana, and Esprit Clockface) and sold them to H&FJ for 10 dollars, while their royalty value is estimated by him at 3 million dollars.

PDF of the complaint.

Businessweek report by Joshua Brustein, May 2014.

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file name: Tobias Frere Jones Jesse M Ragan Gotham 2003 14


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file name: Tobias Frere Jones Jesse M Ragan Gotham 2003 17


file name: Hoefler Type Foundry Whitney Index Black Round Md 20034


file name: Hoefler Type Foundry Whitney Index Black Round Md 20034b


file name: Jonathan Hoefler Tobias Frere Jones Whitney Medium 2004


file name: Wolf Of Wall Street 2013


file name: Jonathan Hoefler Tobias Frere Jones Pic 2007 Photograph by Kathy Willens


file name: Tobias Frere Jones Jonathan Hoefler Pic







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html