TYPE DESIGN INFORMATION PAGE last updated on Sat Sep 12 17:29:21 EDT 2015

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Sony Design [Akira Kobayashi]

In 2013-2014, Sony Design and Akira Kobayashi (Monotype) created the SST typeface family for corporate use. It is a sharp-edged universal sans that can be used in 93 languages, including Japanese, Arabic, Thai, Russian and Greek, to name a few. Interesting to see that Chinese is not covered, nad that the design of a sharp-cornered typeface is comes at a time when just about everybody else is into rounded sans typefaces. The typophiles complain that the arabic is out of place and wonder what the utility is of yet another Frutiger.

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INTERNAL LINKS
Commercial fonts (small outfits) ⦿ Corporate typefaces ⦿ Thai fonts ⦿ Cyrillic type design ⦿ Typefaces and type design for Arabic ⦿ Japanese type design ⦿