TYPE DESIGN INFORMATION PAGE last updated on Thu Mar 14 11:24:21 EDT 2024

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LUC DEVROYE


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Sony Design [Akira Kobayashi]

In 2013-2014, Sony Design and Akira Kobayashi (Monotype) created the SST typeface family for corporate use. It is a sharp-edged universal sans that can be used in 93 languages, including Japanese, Arabic, Thai, Russian and Greek, to name a few. Interesting to see that Chinese is not covered, and that the design of a sharp-cornered typeface comes at a time when just about everybody else is into rounded sans typefaces. Akira Kobayashi, Monotype type director and primary designer on the project, turned to a network of local designers around the world for their individual language expertise. Subfamilies include SST Hebrew (2017), SST Arabic, SST Thai, SST Vietnamese, SST Japanese (which is a cooperation of Kobayashi with Isao Suzuki, Hideyo Ryoken and Saori Ooshima of Type Project). The typophiles complain that the Arabic is out of place and wonder what the utility is of yet another Frutiger.

EXTERNAL LINKS
Sony Design
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INTERNAL LINKS
Cyrillic type design ⦿ Thai fonts ⦿ Vietnamese ⦿ Type design in Japan ⦿ Typefaces and type design for Arabic ⦿ Corporate typefaces ⦿ Hebrew font links ⦿








file name: Akira Kobayashi Monotype S S T Hebrew 2012 2017


file name: Monotype S S T 2017 237785


file name: Akira Kobayashi S S T


file name: Monotype S S T 2017 237786


file name: Monotype S S T 2017


file name: Monotype S S T Arabic 2017 237792


file name: Monotype S S T Japanese 2017 237802


file name: Akira Kobayashifrom Monotype Gmb Isao Suzuki Hideyo Ryoken Saori Ooshima 2012 2017


file name: Monotype S S T Arabic 2017 237792


file name: Monotype S S T Japanese 2017 237802


file name: Akira Kobayashi S S T Roman 2013 2014e


file name: Akira Kobayashi S S T Roman 2013 2014


file name: Akira Kobayashi S S T Roman 2013 2014b


file name: Akira Kobayashi S S T Roman 2013 2014c


file name: Akira Kobayashi S S T Roman 2013 2014d







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html