TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 06:28:41 EDT 2024

FONT RECOGNITION VIA FONT MOOSE

LUC DEVROYE

ABOUT

American Type Founders Collection (or: TypoBrand LLC; or: ATF Type)

Mark van Bronkhorst set up TypoBrand LLC in Berkeley, CA. As part of TypoBrand, he published several typefaces that are modern digital reinterpretations of typefaces at American Type Founders by famous type designers such Morris Fuller Benton. The collection is published by TypoBrand LLC under the names ATF Type or American Type Founders Collection. Codesigners include Igino Marini and Ben Kiel. TypoBrand writes: Reinterpreted and carefully crafted, the ATF Collection offers more weights and widths, expanded character sets, and robust typographic features in type designs beautifully suited to modern use and media. From the printed page to the screen, the new ATF Collection brings a tradition of typographic richness to the digital era. Their typefaces:

• ATF Alternate Gothic (2015, Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, & Ben Kiel). ATF Alternate Gothic is a new, significant digital expansion to 40 fonts of Morris Fuller Benton's classic 1903 design.
• ATF Brush (2015). In five weights, this classic brush face is based on ATF Brush by Robert E. Smith, American Type Founders, 1942.
• ATF Garamond (2015, Mark van Bronkhorst, Igino Marini, & Ben Kiel). An 18-style family based on the Garamond designed between 1918 and 1923 by Morris Fuller Benton and Thomas M. Cleland. ATF Garamond was first released in roman and italic styles around 1918, drawn by Morris Fuller Benton, head of the American Type Founders design department. In 1922, Thomas M. Cleland designed a set of companion swash italics and ornaments. Bold and bold italic variants were released in 1920 and 1923, respectively.
• ATF Headline Gothic (2015, Mark van Bronkhorst, Igino Marini, & Ben Kiel). A newspaper font originally designed by Morris Fuller Benton in 1936. Sharp and round contours are provided.
• ATF Livermore Script). By Mark van Bronkhorst, Igino Marini, and Ben Kiel.
• ATF Poster Gothic (2015, Mark van Bronkhorst, Luis Batlle, Igino Marini, & Ben Kiel). Based on a design by Morris Fuller Benton, 1934. Thirty fonts in all!
• ATF Railroad Gothic (2016, Mark van Bronkhorst, Luis Batlle, Igino Marini, & Ben Kiel). The designers write: First introduced by the American Type Founders Company in 1906, Railroad Gothic was the quintessential typographic expression of turn-of-the-century industrial spirit---bold and brash in tone, and a little rough around the edges. A favorite for the plain speak of big headlines, Railroad Gothic quickly gained popularity among printers. Its condensed but robust forms were likely a source of inspiration for later families of industrial sans serifs. The ATF original was extended with four new weights.
• ATF Wedding Gothic (2015, Mark van Bronkhorst, Luis Batlle, Igino Marini, & Ben Kiel). An 18-font engravers gothic based on an original from ca. 1901.
• ATF Franklin Gothic (2019, Mark van Bronkhorst, Igino Marini, & Ben Kiel). A broad and multi-weight interpretation of Morris Fuller Benton's classic from 1905, Franklin Gothic, which only had bolder weights. For the lighter styles, the designers were inspired by Benton's Monotone Gothic.

Type Network link.

EXTERNAL LINKS
American Type Founders Collection (or: TypoBrand LLC; or: ATF Type)
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INTERNAL LINKS
Commercial fonts (small outfits) ⦿ Brush script typefaces ⦿ Garalde or Garamond typefaces ⦿ Morris Fuller Benton ⦿ Type scene in California ⦿