TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 06:29:29 EDT 2024

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Adrian Frutiger: The Ricola story

Ricola AG is the Laufen, Switzerland-based manufacturer (est. 1930) of popular herb-based cough drops. One of Adrian's friends told us one evening during the ATypI meeting in Sao Paulo that Ricola had asked Adrian to redo the script logo, to which Adrian agreed. When asked about remuneration, he declined any form of payment. A few days later, a truck arrived at Adrian's house and delivered 20,000 boxes containing Ricola cough drops. In one of the pictrures below, note the omnipresent of the box of Ricola drops (in red).

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