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LUC DEVROYE


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Quad Typographers [Mo Lebowitz]

A typesetting and font vending compnay in New York City, active in the 1960s and 1970s. It was run---I think---by Mo Lebowitz (b. 1932, Washington, DC). Quoting the RIT Library: earned a BA degree from the University of Maryland. He spent two years in the Air Force, and then worked in the Washington area as an agency art director. He moved to New York in 1960 where he served, in turn, as art director for American Machine & Foundry, Savitt Studios, and Needham, Louis & Brorby. He opened his own design office in 1966, specializing in, among other things, the promotion and packaging of wine. However, he may have produced his most creative work in the basement of his North Bellmore, L.I., home as the proprietor, or "Prop," of the Antique Press, established in 1960. As the name implies, the Antique Press consisted of an eclectic collection of letterpress equipment, fonts of metal and wood type, and innumerable dingbats (printers' ornaments and cuts), along with a "multitude of parts, pieces, etc., that are at times not even known to the Prop. until he finds them by luck." Here Lebowitz produced a steady stream of posters, broadsides, pamphlets, and other ephemera that were widely collected by his friends and acquaintances in the graphic design community. In an interview published in Print magazine (Nov./Dec. 1964),

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Type scene in New York ⦿ Type scene in DC ⦿ Photo and film type era ⦿








file name: Quad Typographers Catalog 1974


file name: Mo Loretta Lebowitz Antique Press Kent State University


file name: Mo Lebowitz Poster


file name: Quad Typographers Logos


file name: Mo Lebowitz Poster 1969







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html