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LUC DEVROYE


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Neue Helvetica for 3.7 trillion dollars

In a fun exercise in 2015, Google's Dave Crossland set all parametes in the license of Neue Helvetica to the maximal values allowed, and got a shopping cart total of 3.7 trillion dollars. Something is very wrong in retail font pricing. And it may explain the trend towards custom font design.

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file name: Dave Crossland Neue Helvetica for 3.7 trillion dollars 2015







Luc Devroye ⦿ School of Computer Science ⦿ McGill University Montreal, Canada H3A 2K6 ⦿ lucdevroye@gmail.com ⦿ http://luc.devroye.org ⦿ http://luc.devroye.org/fonts.html