Posted by Bill Troop here: http://typographi.ca/000511.php This was a reaction to Heine's font "Tribute" (2003), published with a lot of hoopla at Emigre, and commented on by John Downer. _________________________________________________________ John Downer's essay is a masterpiece of evasion. I feel his pain at being asked to comment on such a self-evidently dreadful piece of design as the portetentously, pretentiously named "Tribute", and I admire his tact in not creating a category for pure junk or tush. There is no theory of modernism, post-modernism, or post-post-modernism, that can justify taking the Guyot types, which I think are amongst the most beautiful ever made, and giving them caps straight out of Century or Courier. "Tribute" represents bad thinking, bad art, bad craft, bad humor. Never were sense and sensibility less at hand than when this Frankenstein of a font was created and released. Never was it more appropriate to crack a tasteless joke about where a designer named Heine ought to put his misbegotten type. Am I too severe? I think not. Guyot is one of the few ancient mother lodes worth mining. To treat it in this imbecilic, dysfunctional manner shows an appalling lack of integrity and intelligence on the part of the designer and the comnpany that released this 'font'. "Tribute" gives me a feeling not of functionality or beauty or art or craft or anything else -- except a bad case of indigestion. Yet it has a value, perhaps, in that it helps us to understand the depth of art, craft, and modernity that went into something so reviled as, say, ITC Souvenir. What I find paradoxical in this is that a far more interesting treatment of the Guyot Roman has been released by Fred Nader a while back. Although it is obviously a quick sketch, quite inadequately conceptualized, it is miles ahead of "Tribute" in giving us some idea of how Guyot's forms and ideas might be brought up to date and made relevant for the present. Also interesting is Frank Blokland's use of the Guyot italic. This of course was suggested by van Krimpen, who at the end of his career asked himself whether his approach to italics was not entirely incorrect, and whether he might not have been better following the models of Guyot, had he only been familiar with them when he was young. The task van Krimpen poses to the generation to come is not at all easy. It is much harder to make a usable italic out of Guyot for 20th/21st century technology than it is to use one of the chancery models that were so successfully revived throughout the 20th century, most particularly by van Krimpen. The problem is that they sorted so ill with his romans; while the Guyot italics are much more harmonious with post-Aldine forms. The prints of Guyot's types, especially by Day (who seemed to have a special genius for setting them) are quite a bit darker than we are accustomed to, and it may be that these types lose much of their vast impact when they are lightened. I have tried on many occasions, and quite unsuccessfully, to do something with the italic. (In any case, I find the roman just as interesting, but there I am in a minority.) Frank Blokland succeeded best in getting the italic to work, I think, because he completely redrew it by hand, as he has told me. Even so, the result, though usable, has but a fraction of the impact of the historical prints. Why is it, I wonder, when these ineffably handsome types are screaming of their beauty and functionality to all of us, has so little been done and worked from them? I really hope some designer will really spend a couple of years getting his teeth into Guyot. It would be sad if a designer today looked at "Tribute" and said -- "well, it's not worth while doing another Guyot after that." It would be even worse if a contemporary designer supposed that Guyot's designs must somehow look like "Tribute". A much better idea can be gleaned from Blokland's interpretation of the italic and Nader's interpretation of the roman. But all pales before the magnificent pages of the books Day printed in these types. If Emigre were to put up scans of some of these pages on their website, it would go some way towards repairing the appalling slander Guyot has suffered at their hands. One would think that a designer and a company setting out to do such a disservice to a defenseless historical figure might at least drop the attribution. After all, if the type has any value on its own terms, it ought to be able to stand without any reference to the hapless Guyot, oughtn't it? _________________________________________________