TYPE DESIGN INFORMATION PAGE last updated on Wed Nov 20 12:07:29 EST 2024

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ABOUT

Anthony Franklin

Anthony is a half Swiss, half English graduate of ECAL Lausanne's visual communication department. He started working for GVA Studio on the visual identity of Geneva Public Transport (TPG). In 2006, he moved to Brussels where he joined Base for the first time as a designer working on projects such as La Monnaie Opera, de Singel and Théâtre National. In 2011, Anthony returned to GVA Studio, where he now leads the design team of BaseGVA (Geneva).

He co-designed Muoto (2021, 205TF), a variable sans serif font created by Matthieu Cortat, Anthony Franklin and Sander Vermeulen (Base Design). They write: Muoto is the synthesis of a sensitive and human approach to modernist design. This font combines full curves and solid stems, showing that functionalism can actually be warm and softly effective. With its robust structure and subdued proportions, it evokes organic forms dear to Finnish architect Alvar Aalto, who in 1957 wrote: "We should work for simple, good, undecorated things, but things which are in harmony with the human being and organically suited to the little man in the street".

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