Heinrich Jost

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Heinrich Jost German type designer (b. Magdeburg, 1889-d. Frankfurt, 1948). He was art director at the Bauersche type foundry in Frankfurt am Main for most of his life, and led that company from 1922-1948. Brief CV. His typefaces: Aeterna (or Jost Mediaeval, 1927, Ludwig&Mayer). Berry, Johnson and Jaspert write: Mediaeval in German is used with much the same meaning as our Venetian. The type is of rich colour, has small serifs and short descenders. The capitals vary in width, E, F and L being narrow, corresponding with some well-known Roman inscriptions, e.g., those of the Trajan column. There are two M's and N's, one having no top serifs. U has the lower-case design and W no middle serif. e has the Venetian form, the g an odd rectangular ear. The dot on the i is diamond-shaped. The italic has capitals consistent with the roman; the inclination is very slight and in the lower case some letters are upright. It is rather like a Goudy italic. There is also an italic and a bold. Aeterna, as the type is now called, is a slightly revised version. Intertype (Berlin) made a metal version early on. Digital revivals include Aesop on the SoftMaker MegaFont XXL CD (2002). Fraktur (1925). Atrax (1926, shaded bold roman capitals, Bauersche Giesserei). Bauer Bodoni (1926, at Bauersche Giesserei, with Lois Hoell), a font about which many people rave. In 1977 Aaron Burns declared that Bauer Bodoni is probably the most beautiful Bodoni ever designed. Images: Poster by Charles Brooks. Beton (1930, Bauersche Giesserei), a slab serif with a characteristic y-foot serif extending to the right). McGrew's comments on Beton: A square-serif typeface designed by Heinrich Jost for Bauer Type foundry in Germany, copied by Intertype in 1934-36. Beton Wide was added by Intertype in 1937 to fit two-letter matrices with the Extra Bold. Like the other members, it features several unusual design details, but several alternate characters and a set of redesigned figures are furnished to more nearly approximate American square-serif designs. Unlike other such typefaces, serifs are bracketed on strokes which would be thin in contrasting romans. Bauer also made Beton Light, Medium Condensed, Bold Condensed, and Open versions, some of which have been copied here by secondary suppliers. Beton Open has sometimes though incorrectly been called Stymie Open. Many foundries have digital versions of Beton: Linotype, Berthold (Beton BQ), Elsner and Flake (Beton EF), and Scangraphic (Beton SB, Beton SH). The Esfera NF family (2010, Nick Curtis) is a playful digital extension that uses ball terminals, and has a regular y. Bevan (Vernon Adams, 2011) is a free Google Web Font. Alfrodita (FT Nacional, 1946), shaded capitals with very small serifs and formed by four parallel lines. View digital versions of Beton. View Heinrich Jost's typefaces.	EXTERNAL LINKS Heinrich Jost [Designer info] Behance page MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type designers ⦿ Type designers ⦿ German type scene ⦿ Modern style [Bodoni, Didot, Walbaum, Thorowgood, Computer Modern, etc.] ⦿