TYPE DESIGN INFORMATION PAGE last updated on Wed Nov 20 11:39:20 EST 2024

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ABOUT

Louis Höll

Punchcutter, 1860-1935. He created Bremer Presse Bibeltype (1926, Bremer Presse). Also in 1926, Heinrich Jost, leader of the Bauersche Schriftgiesserei and Louis Hoell made a beautiful version of Bodoni, now known as Bauer Bodoni (published, e.g., by Adobe; in 1977 Aaron Burns declared that Bauer Bodoni is probably the most beautiful Bodoni ever designed). He also cut all typefaces for P. Behrens, F.H. Ehmcke and E.R.Weiss with the Klingspor and Bauer/Flinsch foundries.

Mac McGrew: Emerson and Emerson Italic---a completely different style, unrelated to the one above---were designed by Joseph Blumenthal, New York printer and book designer. The original version was hand-cut by Louis Hoell in Germany, and the typeface was cast by the Bauer Foundry in 1930. It was called Spiral for the press at which this distinguished typographer produced many notable books, and was renamed Emerson when the Monotype Corporation of London recut it in 1935. It is a modernized oldstyle letter, adapted for photogravure reproduction, but retaining a reasonably light face, fairly condensed. Wikipedia on Emerson: The typeface's first appearance was in a special, private-press edition of Ralph Waldo Emerson's essay Nature, and so the Monotype version became known as Emerson. Emerson can be recognised for its distinctive foot serifs on the lowercase a, d and u, and its wide capitals (especially the M). The typeface shares characteristics with the classic renaissance types, and its soft, blunt appearance was designed to suit photogravure reproduction.

For a digital revival of Spiral / Emerson, see Spiral (2014) by AR Types / Ari Rafaeli.

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INTERNAL LINKS
Type designers ⦿ Type designers ⦿ German type scene ⦿ Modern style [Bodoni, Didot, Walbaum, Thorowgood, Computer Modern, etc.] ⦿