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Max Richard Kaufmann
Letterer, typographer, McCalls magazine art director. American designer (b. 1904, Philadelphia) of two typefaces at ATF, both boring designs without any vision. Klingspor link. Linotype link. Typedia link. FontShop link. His typefaces: - The ugly script font Kaufmann (Bold, Script) done in 1936 at ATF. Digital versions abound. Check, e.g., KaufmannSB (Scangraphic), KaufmannBT (Bitstream), Kaleidoscope (Infinitype / SoftMaker). McGrew: Kaufmann Script and Kaufmann Bold are a pair of monotone connecting scripts designed by Max R. Kaufmann for ATF in 1936. The joints are well managed to provide the appearance of smooth, flowing handlettering, while presenting a contemporary look and a high degree of legibility. Swing Bold on Monotype appears to be an exact copy of Kaufmann Bold, and its availability on that system has increased its popularity and usefulness. Compare Gillies Gothic; Brush. Also see Balloon.
- The comic book typeface Balloon (1939, ATF). Aka Lasso (1939, Tetterode). Available as BalloonEF from Elsner&Flake, Balloon by URW++, Balloon SB by Scangraphic Type, Balloon Pro (2016) and Balloon No 2 (2019) from Softmaker, Balloon by Mecanorma, Freehand 041 and later Balloon from Bitstream, Balloonist from SF, and Bassoon from Corel. Bold and ExtraBold were also made by Kaufmann. Mac McGrew: Balloon is a family of italic capitals in three weights, designed in 1939 for ATF by Max R. Kaufmann. They feature a plain, unadorned, hand lettered appearance, as though carefully drawn with a brush or a round lettering pen; in fact the working name of the series in the foundry was Speedball Light, Bold, and Extra Heavy, for a popular brand of lettering pens. Although featuring capital alphabets only, they are cast on Art line, which gives them an unnecessarily large shoulder. But this allows them to be used with the lowercase of the same designer's Kaufmann Script, which matches the two lighter weights. The name apparently comes from the "balloons" used to enclose conversation in comic strips. Compare Cartoon.
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EXTERNAL LINKS
Max Richard Kaufmann
 [Designer info]
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INTERNAL LINKS
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