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ABOUT

Ad Hoc Design [Guy Schockaert]

Guy Schockaert was born in Kortrijk, Belgium, in 1949. After studying graphic arts and visual communication at the Institut Saint-Luc in Bruxelles (1966-1970) he became an assistant of Michel Olyff before becoming self-employed as a graphic designer in 1971. His graphic studio Ad hoc Design specialized in corporate identity, books and brochures for a range of clients including Alfac, 3M, Plantin, Sic and RTBF. Schockaert advocated rigour and emotion in his career. He gave many and was active in teaching. From 1997 until 1999, he was the president of Icograda (International Council of Graphic Design Associations). He was one of the initiators of Design for the World, an organisation that is dedicated to finding design solutions to humanitarian problems. Since 2003 he has been President of Ydesign Foundation.

His awards include Médaille de Bronze, Prix Plantin-Moretus (1989), Brno Biennale Honorary Membership (1996), Icograda President's Award (2007), and the Red Dot Award (2004).

On January 11, 2013, he sent out this disturbing message by email (including to me): Dear friends. I left our world this morning convinced that a paradise exists somewhere for graphic designers. My computer will be mute from now on. I loved you all. And indeed, a few minutes later, obituaries started popping up all over the web.

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INTERNAL LINKS
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