Ludvig S. Ipsen

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Ludvig S. Ipsen Type designer based in Malden, MA. In 1903, he patented two typefaces for ATF, and many people believe that he therefore was the designer at ATF of ATF Florentine Old Style (1896). Mac McGrew writes: Florentine or Florentine Oldstyle was advertised by ATF in 1896 as a caps-and-small-caps design, but quickly replaced by Florentine Oldstyle No.2. with lowercase instead of small caps. Florentine Heavyface followed in 1898. The latter was renamed Florentine Bold, and condensed and extra condensed widths were added in 1903, and became popular advertising typefaces. Some of these were patented in the name of Ludvig S. Ipsen, and presumably he was the designer. ATF said of the Oldstyle: "Many of the characters are transcripts of the lettering of a famous Italian monument of the sixth century," although it is a rather bizarre novelty series. The advertizing for Florentine Old Style was in The Inland Printer, March 1896. In the digital age, we have these revivals and interpretations: Florentine by URW. No date, no designer. This interpretation leans more towards art nouveau. Florentine (2012) by SoftMaker. Earlier, SoftMaker had F761 Deco in its line-up. OPTI Tommy by Castcraft. Agfa Monotype's Florentine AT Script (2002).	EXTERNAL LINKS Ludvig S. Ipsen Monotype link MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type designers ⦿ Type designers ⦿ Art deco typefaces ⦿ Art Nouveau typefaces ⦿ Type scene in Massachusetts ⦿

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