Alex Trochut

TYPE DESIGN INFORMATION PAGE last updated on Thu Nov 28 19:02:46 EST 2024

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Alex Trochut Brooklyn, NY-based grandson of Joan Trochut of Super-Veloz fame, b. 1981, Barcelona. After completing his studies at Elisava Escola Superior de Disseny in Barcelona, Alex established his own design studio in Barcelona before relocating to New York City. He is the codesigner with Andreu Balius of SuperVeloz (2005, TypeRepublic), a digital version of his grandfather's typeface. It won an award at the TDC2 2005 type competition. Balius says about this typeface originally created by Joan Trochut from 1920-1980: Super-Veloz could be considered as an Ornamental type design, but in its core it is an experimental typeface based on a set of modular features that, with the combining of its modules, a great range of typefaces, ornaments ---even illustrations---, could be made. That is perhaps the most interesting experiment in early modern type design ever made in Spain during the immediate years after the War. The lecture, considering the borders between type design and ornament design, will introduce the context where Joan Trochut's Super-Veloz was produced (from sketches to published brochures and speciments) in 1942. Also will explain how Super-Veloz works. It is really a "type-ornament" design that could be considered on the edge of what we call type design. Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times and Time Magazine. Alex Trochut's lettering must be seen to be believed---it has to be genetic transmission. Recurring themes include adorned initials and modular types. His numerical all-caps alphabet for British Airways is phenomenal and pushes the bling-bling to the fashionable extreme. Stunning dollar sign drawn by him in 2007 for Acido Surtido. In 2009, he published Neo Deco at HypeForType. Noteworthy type treatments of that year include Nixon and the Futurecraft logo. In 2012, he designed Trojan Font (like Trajan). He also did some stunning multiline alphabet for V Magazine. Also noteworthy is a swashy calligraphic logo for Wiz Khalifa and Atlantic Records. Typographic picture by TDC55. In 2013, Barcelona-based creative agency, Herraiz Soto commissioned Alex Trochut to create an original typeface collection titled Raw for Notegraphy. In 2017, he made the color font Megazero at Fontself in Opentype SVG format. In 2018, Alex Trochut and Sudtipos cooperated on Utopian and Dystopian. Utopian is a color font family based on primary colors and pure geometric shapes, influenced by Bauhaus and De Stijl. Dystopian, its black and white companion with square features of Renner's original Futura drawings, emits a darker look and evokes Trumpian gloom and doom. Behance link. Debutart link. Klingspor link.	EXTERNAL LINKS Alex Trochut [Designer info] Behance page Klingspor Museum page MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type designers ⦿ Type designers ⦿ Type design in Catalunya ⦿ Experimental type ⦿ Font examples ⦿ Ornamental caps typefaces ⦿ Art deco typefaces ⦿ Fashion mag typefaces ⦿ Prismatic typefaces ⦿ Typefaces inspired by the Trajan column in Rome ⦿ Type scene in New York ⦿ Multicolor typefaces ⦿ SVG typefaces ⦿ Bauhaus and type design ⦿ De Stijl and type design ⦿ Dystopian typefaces ⦿