TYPE DESIGN INFORMATION PAGE last updated on Wed Nov 20 11:46:11 EST 2024

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Shotai

Japanese word for writing style. Of particular interest are the writing styles grouped under Edomoji, invented for advertising in the Edo period. These are uniquely Japanese. Examples include

• Kanteiryu: used for publicity and programmes for arts like kabuki and rakugo. Invented by Okazaki Yakanroku, the name derives from Okazaki's nickname, kantei.
• Yosemoji: Yose is Japanese comedy theatre such as rakugo and manzai. This style was used for posters.
• Kagomoji or cage letters: thick and square.
• Higemoji: letters with whiskers (hige), often used on sake barrels.
• Sumo moji: thick black letters, initially used for sumo programmes and ads.
• Chochin moji, or letters for hanging paper lanterns. Used in izakayas.
• Kakuji, a rectangular style popular for making seals.

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Type design in Japan ⦿