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Pampa Type [Alejandro Lo Celso]

Alejandro Lo Celso, a graphic and type designer born in 1970 in Córdoba, Argentina, was art director at several publishing media in Buenos Aires. He has written several articles for typo magazines, and taught typography at the University of Buenos Aires. In 2000 he completed his MA in Typeface Design at the University of Reading (UK). In 2001, he obtained a post-diploma at the Atelier National de Recherche Typographique, Nancy (France). He teaches typography at the Universidad de las Americas in Puebla, Mexico, and at Centro Gestalt in Veracruz, and is Principal of Pampa Type in Mexico City. As Pampa Type grew, it brought several excellent type designers on board, such as Jorge Iván Moreno Majul and type designers Francisco Gálvez Pizarro, Francis Ramel, and Oscar Yáñez. In 2021, pampa type joined Type Network. His typefaces:

• Rayuela (2001). Rayuela comes in these weights: Rayuela-Italica, Rayuela, RayuelaChocolate, RayuelaLUZ, RayuelaLigera-Italica, RayuelaLigera, RayuelaLigeraVersalitas, RayuelaMiscelaneas, RayuelaVersalitas. Rayuela (hopscotch) was a winner at the Bukva:raz type design competition held by the ATypI, Moscow 2001. Rayuela Chocolate 2.0 (2005) won at TDC2 2006.
• Quimera (2002, +Quimera Compacta). Quimera is a display family that contains an admirable heavy condensed sans, Quimera Compacta.
• Lo Celso's typeface Borges won a Judge's award at the 2002 Morisawa Competition. An 11-style version of this text family is at T26 (2007). Borges is a text typeface with a natural rhythm and a splended inline style. [Note: Ulay&Ulay have had a font called Borges since the 1990s, so I don't understand how this name can legally stand.]
• Arlt (2005) won an award at the Creative Review Type Competition 2005. It comes in many styles such as Arlt Blanca, Gris, Negra, Super Negra, Titulo Blanca, Titulo Negra, Titulo Hueca, Deco 1, Deco 2, as well as a number of grunge styles called Arlt 7 Locos (T-26, 2008): Amor Brujo, Astrologo, Buscador de Oro, Erdosain, Jorobadito, Juquete Rabioso, Rufian Melancolico. Lo Celso writes: Arlt is a contemporary interpretation of the alphabet which finds inspiration in some classic sources. The italics are linked to the glamorous, mannerist typography of 17th century Baroque (Dutch designer Christoffel van Dijck, Hungarian printer Miklós Kis). While the romans are a new attempt at capturing the warmth and vehemence of Expressionism. This style may be traced back to the 18th century: the singular work of German punchcutter Christian Zinck, and later to some 20th century East European type designers such as Preissig, Dyrynk, Menhart, and Frantisek Storm, probably today's finest representative. Now available from MyFonts, Arlt is indeed a thing of beauty.
• In 2008-2009, Lo Celso, François Chastanet, Géraud Souliol and Laure Afchain cooperated on the identity type for the city of Toulouse, called Garonne. Along the lines of Arlt, Garonne is an almost didone typeface in romain, italique, petite caps, titrage caps and titrage étroite.
• Perec (+Perec Blanca, +Perec Negra). Winner at Tipos Latinos 2010. It is partitioned into the subfamilies Perec, Perec Ludique and Perec Lunatique.
• Margarita. Winner at Tipos Latinos 2010, a great celebration of Bodoni's titling typefaces, named after his widow, Margherita; with an Open style called Luce.
• Passion One (2011, Alejandro Lo Celso, Google Web Fonts is a powerful heavy sans in the style of Impact.
• Atahualpa (2017): Inspired in the works of Atahualpa Yupanqui, central figure in Argentinean folk music, Atahualpa is an original type design that goes beyond reverse contrast, interpreting the qualities of a sturdy slab serif style with a delicate sense of drawing. This gives Atahualpa a unique spirit of power and warmth, apt to create gentle reading atmospheres in text as well as persuasive headings, logos, and other display uses. Winner at Tipos Latinos 2018 of the grand prize.
• Winner at Tipos Latinos 2018 of a type design award for Reforma (2018), a free custom typeface made for the University of Cordoba, Argentina.

Klingspor link. Behance link. Interview.

View Pampa Type's typefaces.

EXTERNAL LINKS
Pampa Type
 [Buy fonts]
 [Designer info]
Monotype link
Behance page
Klingspor Museum page
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INTERNAL LINKS
Commercial fonts (small outfits) ⦿ Type design in Argentina ⦿ Type design in France ⦿ Modern style [Bodoni, Didot, Walbaum, Thorowgood, Computer Modern, etc.] ⦿ Art deco typefaces ⦿ Type design in Mexico ⦿ Type designers ⦿ Type designers ⦿ Sites with only a few free fonts ⦿