Carleen Borsella

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Carleen Borsella Chief Operating Officer, Director of Licensing and Marketing, Hoefler & Frere-Jones, located in New York City. Carleen Borsella holds both a Master of Business Administration in Marketing and Management and a Bachelor of Science degree in Marketing and International Business from New York University's Stern School of Business. She joined H&FJ in 2002 with ten years of marketing and management experience in the financial services (JP Morgan Chase) and entertainment Industries (Time Warner, Bertelsmann AG). As Chief Operating Officer, Carleen supervises all aspects of the business, and is charged with continuing its growth and development. As Director of Licensing and Marketing, she oversees all of H&FJ's promotional activities, and directs H&FJ's Enterprise Licensing program which is responsible for providing customized licenses to corporate end-users. She is married to Jonathan Hoefler. In 2009, Carleen was credited with the design of Sentinel at H&FJ. Sentinel is a 12-weight slab serif family with italics. Some type designers think that Sentinel was not created by Borsella. In fact, both Sara Soskolne and Jesse Ragan claim that they did work on Sentinel. The motto at H&FJ has always been smoke and mirrors. They do not list any designers with their typefaces.	EXTERNAL LINKS Carleen Borsella MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type designers ⦿ Type designers ⦿ Type scene in New York ⦿