Sony Design

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Sony Design [Akira Kobayashi] In 2013-2014, Sony Design and Akira Kobayashi (Monotype) created the SST typeface family for corporate use. It is a sharp-edged universal sans that can be used in 93 languages, including Japanese, Arabic, Thai, Russian and Greek, to name a few. Interesting to see that Chinese is not covered, and that the design of a sharp-cornered typeface comes at a time when just about everybody else is into rounded sans typefaces. Akira Kobayashi, Monotype type director and primary designer on the project, turned to a network of local designers around the world for their individual language expertise. Subfamilies include SST Hebrew (2017), SST Arabic, SST Thai, SST Vietnamese, SST Japanese (which is a cooperation of Kobayashi with Isao Suzuki, Hideyo Ryoken and Saori Ooshima of Type Project). The typophiles complain that the Arabic is out of place and wonder what the utility is of yet another Frutiger.	EXTERNAL LINKS Sony Design MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Cyrillic type design ⦿ Thai fonts ⦿ Vietnamese ⦿ Type design in Japan ⦿ Typefaces and type design for Arabic ⦿ Corporate typefaces ⦿ Hebrew font links ⦿