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Deutscher Werkbund
The Deutscher Werkbund (the German Association of Craftsmen) is a German association of artists, architects, designers, and industrialists, established in 1907 by Joseph Maria Olbrich, Peter Behrens, Richard Riemerschmid, Bruno Paul and others in Munich at the instigation of Hermann Muthesius. It existed through 1934, and was re-established after World War II in 1950. The Werkbund became an important element in the development of modern architecture and industrial design, particularly in the later creation of the Bauhaus school of design. Its initial purpose was to establish a partnership of product manufacturers with design professionals to improve the competitiveness of German companies in global markets. The Werkbund was less an artistic movement than a state-sponsored effort to integrate traditional crafts and industrial mass-production techniques, to put Germany on a competitive footing with England and the United States. Among the Werkbund's more noted members was the architect Ludwig Mies Van der Rohe, who served as Architectural Director. Wikipedia link. |
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