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ABOUT

Louis Dorfsman

Or Lou Dorfsman. Celebrated graphic designer, b. 1918, Manhattan, d. 2008, Roslyn, NY. U&LC wrote in 1988: For more than forty years, Lou Dorfsman was responsible for much of the design and advertising done by CBS, Inc. As Vice President and Creative Director of Advertising and Design, his work has set a standard aspired to by corporate communicators around the world. This retrospective exhibition also includes graphic design, exhibition design and advertising done for other clients, including Dansk Designs International. The recipient of many design awards, Lou Dorfsman was elected to the Art Directors Club Hall of Fame in 1978, the same year that he was awarded the annual medal of the American Institute of Graphic Arts.

By 1964, he was selected as the director of design for all of CBS and was later promoted to senior vice president and creative director for marketing communications and design in 1968. In this role he maintained creative control over the network's use of the CBS Eye logo to its proprietary CBS Didot typeface created in the 1970s by Freeman Craw. He would go on to win the TDC Medal in 1995.

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