Asher Oron

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Asher Oron Israeli type designer. His Hebrew typeface family Oron (1966) is available from Masterfont as Oron MF, Oron Tavnit MF, Oron Keshet MF, Oron New, and Oron Koteret MF (2021). Adi Stern explains: In 1966, a new era began. Published that year, the Oron typeface was the first Hebrew typeface deliberately designed as a counterpart, or derivative, of an existing Latin typeface (in this case Adrian Frutiger's Univers). Asher Oron, the designer, declared he wished to reshape the monotone and boring Hebrew x-height zone, and make it somewhat closer to the Latin curved and varied one. Moreover, he spoke decisively in favour of adding circular parts to the Hebrew letter. He believed this could contribute to letter differentiation as well as make the letterforms softer and more pleasing. In describing the design process of the type, Oron said that at a certain stage he found his letterforms too similar to the Latin ones. He ascribed this to his disregard for the Hebrew writing direction as well as to the design of symmetrical high frequency letters. Therefore, later on in the process he did two things: one was to make all symmetrical letters asymmetrical again, and the other was to redesign most of the vertical strokes' upper terminals. Oron believed that in changing the terminals from pure vertical line-ends (i.e. symmetrical and static) to slightly leftward-leaning terminals, he enhanced the reading flow. Klingspor link.	EXTERNAL LINKS Asher Oron [Buy fonts] [Designer info] Monotype link Klingspor Museum page MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type designers ⦿ Type designers ⦿ Hebrew font links ⦿ Type design in Israel ⦿