Futura: Text by Mac McGrew

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Futura: Text by Mac McGrew [Paul Renner] Futura is a geometric, serifless type designed by Paul Renner for Bauer Type foundry in Germany in 1927, and features reproportioning which at first seemed radical in relation to the traditional gothics. It first gained popularity in America as imported foundry type. The first copies in this country were made by Baltimore Type under the name Airport (q.v.). One source says it was cut from original Futura drawings, but most likely it was electrotyped from imported fonts. Three extrabold versions were added by Baltimore Type, apparently being introduced before their counterparts from other sources. Airport Black and Airport Black Condensed Title were cut about 1943. Airport Broad is essentially a modification by pantagraph of Airport Black, being cut 50 percent wider. These typefaces are heavier than most of their counterparts, none of which copy them exactly, although Spartan Extra Black is about the same weight. Intertype copied a number of Futura typefaces under the original names in 1939, with additional weights designed by Edwin W. Shaar and Tommy Thompson up to 1956. Monotype copied the series under the name Twentieth Century, with additional versions by Sol Hess. Spartan is claimed to have been redrawn from various European sources, but is almost indistinguishable from Futura. It was cut cooperatively by American Type and Linotype, with smaller sizes matching from both sources. Linotype introduced its Sanserif 52, later renamed Spartan Black, in 1939, while other weights appeared as late as 1955. Some of the additional weights were drawn for ATF by Bud Renshaw and Gerry Powell. On Ludlow, Tempo Alternate is a near copy of Futura, but not quite as close as the other typefaces listed; in addition, this typeface has several alternate letters and figures which change the character of the design when substituted.	EXTERNAL LINKS MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS History of type ⦿ Typography ⦿

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