Paul Rand

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Paul Rand New York-born graphic designer and art director (1914-1996). He is the author of Thoughts on Design, Design and the Play Instinct, The Trademarks of Paul Rand, and Paul Rand Miscellany, as well as numerous papers on design, art, typography. Paul Rand is best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972, and was an inspiring speaker. In 1984 he was awarded the TDC Medal by the Type Directors Club in New York. Interview. Art Chantry called him a corporate whore and explained it this way: He sort of invented the term in graphic design circles. He even designed logos that went on nuclear warheads. His final project was the Enron logo. Despicable, really. His typefaces include Westinghouse Gothic and Westinghouse Gothic Light. Mac McGrew writes: Westinghouse Gothic is a contemporary condensed gothic of uniform line weight, developed in 1960 by graphics design consultant Paul Rand for Westinghouse Electric Corporation. It was derived from lettering Rand had done earlier for the company logotype and originally used on signs; that was condensed to save space with the long name. It is distinguished by the unusual st ligature, for use in the company name. In 1964 that company had matrices made by Monotype, with exclusive rights to the typeface for two years. A lighter version was cut a few years later. MyFonts writes: A giant of American graphic design, with the logos of IBM, Westinghouse, American Broadcasting Co., United Parcel Service, and NeXT Computer to his credit. Author of several books on the graphic design process. From 1935 he ran his own studio in New York. From 1956 he was a professor of graphic design at Yale. He continued designing until well into the 1990s. In his 1999 biography of Rand, Stephen Heller writes: He was the channel through which European modern art and design Russian Constructivism, Dutch De Stijl and the German Bauhaus was introduced to American commercial art. Author of these texts: 1947: Thoughts on Design. New York: Wittenborn. 1985: Paul Rand: A Designer's Art. New Haven: Yale University Press. Republished in 2016 in New York by Princeton Architectural Press. 1994: Design, Form, and Chaos. New Haven: Yale University Press. 1996: From Lascaux to Brooklyn. New Haven: Yale University Press. Wikipedia page. Obituary.	EXTERNAL LINKS Paul Rand [Designer info] MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS Type personalities ⦿ Type designers ⦿ Type designers ⦿ Type scene in New York ⦿ Corporate typefaces ⦿ Type scene in Connecticut ⦿ Books on type design ⦿

file name: Neil Samuel Paul Rand Exhibition Poster 2016

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